Zeynep Ilgaz Archives

Zeynep Ilgaz

�鶹��, Co-Founder and President of Confirm Biosciences and TestCountry

Originally from Turkey, and her husband immigrated to the United States with two suitcases and the drive to dive into entrepreneurship. They co-founded and in San Diego. Ilgaz serves as president of both. Confirm BioSciences offers service-oriented drug-testing technologies.

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More From Zeynep Ilgaz

Thought Leaders

Old-School Industries Require New-School Customer Experience

It's critical for companies in old-school industries to ditch the 'we've always done things this way' mindset and begin listening to what consumers want -- nay, expect -- and that's a personalized digital experience.

Thought Leaders

Where’s the Love? Why You Should Work to Ingrain Gratitude Into Your Company Culture

As humans, we have so much to be grateful for -- and in our personal lives, these feelings come quite naturally. So, how do we emulate that gratitude in the workplace?

Building a Business

3 Customer Service Strategies You Should Steal From, Would You Believe, Lyft Drivers

United Airlines' recent press shows the looming shadow one negative customer service can cast over your brand. These customer service concepts can help.

Human Resources

How to Retain Employees Through ‘Servant’ Leadership

No, "servant" leaders aren't slaves to their employers, or even pushovers. They just aren't authoritarians who boss employees around.

�鶹��s

An �鶹��’s Guide to Explaining Your Job to Your Kids

Your children are as curious about what you do all day at work as you are about what they do all day at school.

Brick & Mortar

Should You Rent or Buy Your Startup Headquarters?

Deciding whether to rent or buy your growing startup's headquarters isn't easy. But there are three questions you can ask yourself to make the decision simpler.

Marketing

3 Ways to Turn Employees Into Brand Ambassadors

The pinnacle of employee engagement is a team that sincerely advocates for the brand.

Thought Leaders

An 11-Year-Old Boy’s 5 Tips for �鶹��ial Parents

Your kids can deal with you being busy but not with being excluded.

Thought Leaders

What Immigrants Can Teach �鶹��s About Hustling to Succeed

Leaving your home and culture for America requires every risk-taking attribute that entrepreneurs cherish.

Building a Business

The Best Employees Stay With Companies That Help Them to Get Better

Professional development is the key to retaining top employees.

Building a Business

4 Fundamentals for Evaluating an Overseas Expansion

The world is interconnected as never before but expanding into a foreign market retains its very steep learning curve.

Marketing

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.

Marketing

Selling Your Product to a Big Chain in 5 Painstaking Steps

There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.

Building a Business

7 Ways to Tap the Skills Your Millennial Team Has in Abundance

Employers have everything to gain from giving their youngest workers what they seek from a job.

Building a Business

A World of Opportunity Awaits Small Businesses Interested in Exporting

Patient study and an adventurous spirit are necessary to sell your product overseas.

Building a Business

6 Ways to Make Your Next Business Trip More Productive

Planning ahead and following up make business travel more beneficial and much less frustrating.

Business Ideas

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.

Building a Business

Don’t Let Too Much of a Good Thing Crash Your Startup

Startups dream of instant success but an inability to meet demand for a wildly popular product can bring a young company to crisis.

Thought Leaders

4 Ways �鶹��s Can Pay It Forward

Charitable giving, whether time or money or both, energizes employees and gives businesses a greater purpose.

Thought Leaders

Bring Your Child to Work Day Is Too Valuable to Limit to Once a Year

Done thoughtfully, bringing children to work expands their sense of what is possible and gives adults a unique perspective on office life.

Building a Business

The 5 Best Pitch Tactics I Heard as an Angel Investor

The best pitches tend to incorporate these elements.

�鶹��s

Don’t Buy Into the Lies — It’s Possible to Have a Career and a Family

Concerns about balance are valid, but don't let the naysayers keep you from your dreams.

Building a Business

7 Personality Types That Can Make or Break Your Meeting

Review this list and consider some techniques to learn how to run a business gathering that's nearly conflict free.

Thought Leaders

You Need Not Be a 20-Year-Old Techie to Found a Successful Firm

�鶹��s of all ages and backgrounds can make the startup world their playground while putting stereotypes to rest.

Building a Business

5 Ways Women �鶹��s Can Overcome the Funding Gap

Taking advantage of the resources and mentors available can help you overcome the hurdles to financing your startup.

Building a Business

5 Ways to Set Up Your Employees for Success in 2015

You've probably set lofty financial goals for your organization, but here's how to engage and enlist your entire team by jointly creating challenging yet doable goals.

Thought Leaders

If Chaos Is Your Startup’s Default Setting, Inconsistent Leadership May Be to Blame

Erratic leaders build unreliable teams. A business leader shares her journey to establish a clear vision for her company.

Building a Business

Promote Your All-Stars Without Throwing Off the Team Dynamic

Recognizing when an employee is ready for advancement and helping the rest of the staff navigate the transition smoothly can mean the difference between a dream team and a disaster.

Human Resources

9 Ways to Become a Woman Influencer

Close the gender gap one leader at a time.

Building a Business

Motivating the Negative Nancy on Your Team

Bad attitudes in the workplace can spread like wildfire. Here's how to stamp them out.

�鶹��

Zeynep Ilgaz

More From Zeynep Ilgaz

Old-School Industries Require New-School Customer Experience

Where’s the Love? Why You Should Work to Ingrain Gratitude Into Your Company Culture

3 Customer Service Strategies You Should Steal From, Would You Believe, Lyft Drivers

How to Retain Employees Through ‘Servant’ Leadership

An �鶹��’s Guide to Explaining Your Job to Your Kids

Should You Rent or Buy Your Startup Headquarters?

3 Ways to Turn Employees Into Brand Ambassadors

An 11-Year-Old Boy’s 5 Tips for �鶹��ial Parents

What Immigrants Can Teach �鶹��s About Hustling to Succeed

The Best Employees Stay With Companies That Help Them to Get Better

4 Fundamentals for Evaluating an Overseas Expansion

Why Even Startups Need to Find New Markets for Established Products

Selling Your Product to a Big Chain in 5 Painstaking Steps

7 Ways to Tap the Skills Your Millennial Team Has in Abundance

A World of Opportunity Awaits Small Businesses Interested in Exporting

6 Ways to Make Your Next Business Trip More Productive

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

Don’t Let Too Much of a Good Thing Crash Your Startup

4 Ways �鶹��s Can Pay It Forward

Bring Your Child to Work Day Is Too Valuable to Limit to Once a Year

The 5 Best Pitch Tactics I Heard as an Angel Investor

Don’t Buy Into the Lies — It’s Possible to Have a Career and a Family

7 Personality Types That Can Make or Break Your Meeting

You Need Not Be a 20-Year-Old Techie to Found a Successful Firm

5 Ways Women �鶹��s Can Overcome the Funding Gap

5 Ways to Set Up Your Employees for Success in 2015

If Chaos Is Your Startup’s Default Setting, Inconsistent Leadership May Be to Blame

Promote Your All-Stars Without Throwing Off the Team Dynamic

9 Ways to Become a Woman Influencer

Motivating the Negative Nancy on Your Team

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