This Streaming Service Beat Netflix as the No. 1 One Market Leader in the U.S.
As of Q4 2022, industry pioneer Netflix is not longer at the top.
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The competition between streaming services has heated up over the past few years with the emergence of Disney+, Apple TV, Paramount+, and more.
Now, according to data from , industry pioneer Netflix is no longer the Subscription Video on Demand (SVOD) market leader as of Q4 2022.
Prime Video came in as the No. 1 streaming service, holding only a 1% lead from Netflix, which came in at No. 2.
Disney+ came in third, holding a slight lead from HBO Max. Apple TV and Paramount+ were both tied at the bottom at 6% of viewership each.
Netflix’s fall from the top started early in 2022, with stocks dropping nearly 10% over the past year. Rising competition and a record number of users axing their subscriptions have contributed to the streaming service’s decline.
Related: What’s Going on With Netflix? Everything You Need to Know About the Company’s Massive Fall
As far as market share, Netflix experienced a downward trend throughout 2022, while Prime Video excelled during the latter half of the year, according to the data.
Apple TV and Paramount+ also each saw market share growth, with +1% and +3% rises, respectively.
The competition between streaming services has heated up over the past few years with the emergence of Disney+, Apple TV, Paramount+, and more.
Now, according to data from , industry pioneer Netflix is no longer the Subscription Video on Demand (SVOD) market leader as of Q4 2022.
Prime Video came in as the No. 1 streaming service, holding only a 1% lead from Netflix, which came in at No. 2.
Disney+ came in third, holding a slight lead from HBO Max. Apple TV and Paramount+ were both tied at the bottom at 6% of viewership each.
Netflix’s fall from the top started early in 2022, with stocks dropping nearly 10% over the past year. Rising competition and a record number of users axing their subscriptions have contributed to the streaming service’s decline.
Related: What’s Going on With Netflix? Everything You Need to Know About the Company’s Massive Fall
As far as market share, Netflix experienced a downward trend throughout 2022, while Prime Video excelled during the latter half of the year, according to the data.
Apple TV and Paramount+ also each saw market share growth, with +1% and +3% rises, respectively.
