Apple Has Taken Its Online Store Offline Ahead of Its Massive MacBook Launch Event Today

Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has ‘got something special in store for you,’ in multiple languages.

By Rob Price | Oct 27, 2016
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Apple

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Here we go, here we go, here we go.

Apple has taken its online store down ahead of its big event today, where it is expected to launch a slew of new products, .

Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has “got something special in store for you,” in multiple languages.

Image credit: Apple

The , with highlights including a second, touch-sensitive screen that sits above the keyboard in place of the function keys, in addition to a fingerprint reader.

As well as a new iMac, we may also see an improved MacBook Air, and iOS 10.1, the first major update for Apple’s mobile operating system.

The event kicks off at 10AM Pacific Time — or 6PM in the UK. .

Here we go, here we go, here we go.

Apple has taken its online store down ahead of its big event today, where it is expected to launch a slew of new products, .

Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has “got something special in store for you,” in multiple languages.

Image credit: Apple

The , with highlights including a second, touch-sensitive screen that sits above the keyboard in place of the function keys, in addition to a fingerprint reader.

As well as a new iMac, we may also see an improved MacBook Air, and iOS 10.1, the first major update for Apple’s mobile operating system.

The event kicks off at 10AM Pacific Time — or 6PM in the UK. .

Rob Price is a technology reporter for Business Insider.
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