Batman vs. Superman: Who Makes More Money?

By Carolyn Sun | Mar 17, 2016
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While the film , coming out on March 25, will show us which hero will win in a fight on the silver screen, we had a more pressing question: Which of these DC Comics superheroes earns more money in licensing fees and merchandise?

The winner is clear. (sorry, Superman) in licensing fees for global retail sales in merchandise at $494 million vs. the son of Krypton’s $277 million, according to .

Don’t be too bummed, Superman loyalists. In the race for , it’s Marvel Comics’ Spider-Man who crushes all others with a swinging $1.3 billion in annual licensing fees. In case you’re wondering, Marvel’s The Avengers franchise earns $325 million.

Here are some other fun DC factoids:

  • Superman is a year older than Batman. The character debuted in 1938 for DC Comics and was an instant hit, so the creation of more superheros followed, including Batman in 1939.

  • Writer Jerry Siegel and illustrator Joe Shuster created Superman while the two were still in high school and sold the rights to DC Comics in 1938 for $130 (or today’s equivalent of $2,200).

  • is credited with creating Batman for DC Comics in 1939. Kane signed away ownership of the character in exchange for a mandatory byline on all Batman comics.

  • There has been ongoing controversy over the contribution of writer Bill Finger to the co-creation of Batman. Finger claimed to have come up with the Joker. that Kane is the sole creator of the Dark Knight. Finger received cover credit on a special anniversary edition of a Batman comic in 2014.

  • The first issue of the original run of the Superman comic book series was auctioned on eBay for $3,207,852 in 2014.

While the film , coming out on March 25, will show us which hero will win in a fight on the silver screen, we had a more pressing question: Which of these DC Comics superheroes earns more money in licensing fees and merchandise?

The winner is clear. (sorry, Superman) in licensing fees for global retail sales in merchandise at $494 million vs. the son of Krypton’s $277 million, according to .

Don’t be too bummed, Superman loyalists. In the race for , it’s Marvel Comics’ Spider-Man who crushes all others with a swinging $1.3 billion in annual licensing fees. In case you’re wondering, Marvel’s The Avengers franchise earns $325 million.

Carolyn Sun is a freelance writer for Âé¶¹Éç.com. Find out more on Twitter and Facebook.
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