A Popular Online Store for Household Products That Disappeared Last Year Is Making a Comeback
Overstock’s online store will reopen in collaboration with Shopify in the coming weeks.
Online home goods retailer Overstock.com is about to reopen — even earlier than expected.
Beyond Inc. will resurrect Overstock’s online store in partnership with Shopify in the coming weeks, ahead of a previous September target, reported.
Last June, Overstock.com paid $21.5 million to acquire the brand of Bed Bath & Beyond, which filed for bankruptcy in April 2023, per . At the time, Overstock announced it would swap its own domain name for Bedbathandbeyond.com.
But Beyond Inc.’s executive chairman of the board Marcus Lemonis said on a Wednesday earnings call that giving Bed Bath & Beyond an advantage on big-ticket items to the detriment of Overstock was a “fatal mistake.”
Beyond Inc. reported of $384.4 million, a 5% decrease from $404.8 million the year before.
“Turning Overstock.com back on will not only allow Bed Bath & Beyond to expand its existing assortment and hone in on its historical legacy success, but it allows Overstock to do the same,” Lemonis said.
Related: 3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad
Beyond Inc. is up more than 50% year over year.
Online home goods retailer Overstock.com is about to reopen — even earlier than expected.
Beyond Inc. will resurrect Overstock’s online store in partnership with Shopify in the coming weeks, ahead of a previous September target, reported.
Last June, Overstock.com paid $21.5 million to acquire the brand of Bed Bath & Beyond, which filed for bankruptcy in April 2023, per . At the time, Overstock announced it would swap its own domain name for Bedbathandbeyond.com.
But Beyond Inc.’s executive chairman of the board Marcus Lemonis said on a Wednesday earnings call that giving Bed Bath & Beyond an advantage on big-ticket items to the detriment of Overstock was a “fatal mistake.”
Beyond Inc. reported of $384.4 million, a 5% decrease from $404.8 million the year before.
“Turning Overstock.com back on will not only allow Bed Bath & Beyond to expand its existing assortment and hone in on its historical legacy success, but it allows Overstock to do the same,” Lemonis said.
Related: 3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad
Beyond Inc. is up more than 50% year over year.
