Do the Old Soft Shoe
Don’t hard-sell potential customers.
Apr 16, 2002
If clients feel you’re only trying to get more out of themto make a sale, and you’re not really coming to them withsolutions or ideas, that leaves a sour taste in their mouths.Instead of going for broke with first-time buyers, think long term.Even if you make less money than usual off that first sale,you’ll make it up in repeat business.
Excerpted from
If clients feel you’re only trying to get more out of themto make a sale, and you’re not really coming to them withsolutions or ideas, that leaves a sour taste in their mouths.Instead of going for broke with first-time buyers, think long term.Even if you make less money than usual off that first sale,you’ll make it up in repeat business.
Excerpted from
