How Does Your Garden Grow?
Cultivate new business by tending to your customers.
Opinions expressed by Â鶹Éç contributors are their own.
In the South, the month of May means serious gardening. SergioZyman, former Coca-Cola chief marketing officer and co-author of, believescompanies must cultivate better relationships and renovate theroles they play in their customers’ growth. In gardening terms:Grow your customer’s business, and your own garden willgrow.
To help your customers grow, become a catalyzing agent. Shareleads, forge profitable partnerships among them, and activelydemonstrate concern for their interests. Here are three tips foraspiring customer-horticulturists:
1. Read , a manifesto forreinventing sales by Marc Miller and Jason Sinkovitz, set to bepublished this month. Growth-motivated companies must change toremain competitive.
2. Aerate your sales-lead generation and remove weeds.Sell, tell and qualify less–and customize your interactions anddialogue. Zapdata.com’s prospect lists help you focus on thetypes of businesses that buy your products and services and cateryour approach to their needs.
3. Try out , a new service expressly forsmall-business owners that offers business insight and industryanalysis.
Kirsten Osolind is CEO and founder of , a Chicago-based marketing consulting company.
In the South, the month of May means serious gardening. SergioZyman, former Coca-Cola chief marketing officer and co-author of, believescompanies must cultivate better relationships and renovate theroles they play in their customers’ growth. In gardening terms:Grow your customer’s business, and your own garden willgrow.
To help your customers grow, become a catalyzing agent. Shareleads, forge profitable partnerships among them, and activelydemonstrate concern for their interests. Here are three tips foraspiring customer-horticulturists:
1. Read , a manifesto forreinventing sales by Marc Miller and Jason Sinkovitz, set to bepublished this month. Growth-motivated companies must change toremain competitive.
2. Aerate your sales-lead generation and remove weeds.Sell, tell and qualify less–and customize your interactions anddialogue. Zapdata.com’s prospect lists help you focus on thetypes of businesses that buy your products and services and cateryour approach to their needs.
3. Try out , a new service expressly forsmall-business owners that offers business insight and industryanalysis.
Kirsten Osolind is CEO and founder of , a Chicago-based marketing consulting company.
