Costco Sales Are Surging with Help from This One Holiday Staple

Customers can’t get enough of the beloved Costco product.

By Jonathan Small | edited by Jessica Thomas | Dec 12, 2025
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Costco is , driven in part by blockbuster pizza sales that helped beat quarterly expectations.

The warehouse club said its U.S. food courts set a monster Halloween record by selling 358,000 whole pizzas, and shoppers bought roughly 4.5 million pies in the three days before Thanksgiving. Black Friday was also a prime day for pies. The retailer posted $250 million in online orders.

The strong food sales have helped Costco beat estimates for both revenue and profit, even as investors mull other pressures on the business.

Costco is , driven in part by blockbuster pizza sales that helped beat quarterly expectations.

The warehouse club said its U.S. food courts set a monster Halloween record by selling 358,000 whole pizzas, and shoppers bought roughly 4.5 million pies in the three days before Thanksgiving. Black Friday was also a prime day for pies. The retailer posted $250 million in online orders.

The strong food sales have helped Costco beat estimates for both revenue and profit, even as investors mull other pressures on the business.

Jonathan Small • Founder, Strike Fire Productions

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Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
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