Documents Reveal McDonald’s Plans for the Metaverse
The fast-food company filed 10 trademarks for usage in the virtual world.
Several brands, including Adidas, Nike and Walmart, have already bought into the popularity of virtual reality platforms. Now you can add McDonald’s can to the list, as documents reveal it has filed several trademarks for a restaurant that will deliver in-person and virtual food.
Trademark attorney Josh Gerben brought attention to the 10 trademarks on February 9, that the fast-food giant has filed applications for “McDonald’s”, “McCafe” and its golden-arches symbol.
McDonald’s is headed to the metaverse.
— Josh Gerben (@JoshGerben)
The company has filed 10 (TEN!) trademark applications indicating it plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”
One of McDonald’s was for “downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens.” Another described “operating a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant online featuring home delivery.”
Related: Walmart Might Soon Be Rolling Out Its Own Cryptocurrency
McDonald’s isn’t the only restaurant chain capitalizing on the craze. On February 3, Panera Bread filed a trademark application for “Paneraverse”. The listed intended usages including “food items and beverages for use in virtual worlds” and “non-fungible tokens (NFTs) for facilitating commercial transactions.”
is up 0.046% over a 24-hour period as of Thursday morning.
Related: Elon Musk Prompts Creation of McDonald’s Meme Coin, Hits $6 Million Market Capitalization
Several brands, including Adidas, Nike and Walmart, have already bought into the popularity of virtual reality platforms. Now you can add McDonald’s can to the list, as documents reveal it has filed several trademarks for a restaurant that will deliver in-person and virtual food.
Trademark attorney Josh Gerben brought attention to the 10 trademarks on February 9, that the fast-food giant has filed applications for “McDonald’s”, “McCafe” and its golden-arches symbol.
McDonald’s is headed to the metaverse.
— Josh Gerben (@JoshGerben)
The company has filed 10 (TEN!) trademark applications indicating it plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”
One of McDonald’s was for “downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens.” Another described “operating a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant online featuring home delivery.”
Related: Walmart Might Soon Be Rolling Out Its Own Cryptocurrency
McDonald’s isn’t the only restaurant chain capitalizing on the craze. On February 3, Panera Bread filed a trademark application for “Paneraverse”. The listed intended usages including “food items and beverages for use in virtual worlds” and “non-fungible tokens (NFTs) for facilitating commercial transactions.”
is up 0.046% over a 24-hour period as of Thursday morning.
Related: Elon Musk Prompts Creation of McDonald’s Meme Coin, Hits $6 Million Market Capitalization
