A Defense Startup With Billions in Contracts Launched a Recruiting Campaign Warning People Not to Work There
Anduril Industries is going viral for its “don’t work at Anduril” recruiting campaign.
Last month, that defense technology startup Anduril Industries will take over contract to make high-tech goggles for the U.S. Army. The company has also recently revealed in the each.
Now, it needs employees to make it all happen.
Anduril, which was founded by (who created the for $2 billion to Facebook in 2014), has been targeting cities with large populations of young tech talent, like Boston, Atlanta, and Seattle, for its unconventional recruitment campaign.
Spotted in Boston
— Ari Wagen (@AriWagen)
The “Work at Anduril.com” with a “Don’t” placed over the top in a spray-painted, street-art-like font. The ads use various mediums around the cities, especially in key public transportation hubs. In Boston, for example, the ads look like graffiti on the T (Boston’s subway system).
called the campaign “kooky” and wrote that its staff initially thought Anduril . Last year, Anduril Australia announced it was building a manufacturing facility in the country, the outlet noted.
In response to the ads and their viral appeal, Anduril’s Vice President of Marketing Jeff Miller : “Anduril is not for everyone. That’s the point.”
The stunt has worked, at least on the mega job site, LinkedIn, where it has about
Anduril currently has on its website.
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Last month, that defense technology startup Anduril Industries will take over contract to make high-tech goggles for the U.S. Army. The company has also recently revealed in the each.
Now, it needs employees to make it all happen.
Anduril, which was founded by (who created the for $2 billion to Facebook in 2014), has been targeting cities with large populations of young tech talent, like Boston, Atlanta, and Seattle, for its unconventional recruitment campaign.
