Elon Musk Says He’s Cutting Tesla Model S Base Price to $69,420
“The gauntlet has been thrown down!” Musk wrote on Twitter. “The prophecy will be fulfilled. Model S price changes to $69,420 tonight!”
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The base will now retail for $69,420, CEO said in a tweet Tuesday, announcing that the “gauntlet has been thrown down” in response to that its 406-mile Air sedan would be priced to compete with larger sedan. It’s the sex number and the weed number. Get it?
Obvious juvenile sense of humor aside, the price also a few of Musk’s prior Twitter shenanigans. In July, Tesla sold a set of “” with “S3XY” (a play on the word sexy, made up of Tesla’s model names) written in gold across the seat. Their price? $69.420. Why the extra digit? Those last three numbers referred to Musk’s 2018 tweet about taking Tesla private at $420 a share, which ended up in a massive fine from the SEC and Musk being removed as Tesla chairman. It’s funny though, right?
The gauntlet has been thrown down!
— Elon Musk (@elonmusk)
The prophecy will be fulfilled.
Model S price changes to $69,420 tonight!
While Musk’s announcement may seem somewhat reactionary, the was already slated for a price cut. Tesla said that it was dropping the base price of its Model S “Long Range” sedan to $71,990 from $74,990 in the United States. It also trimmed the starting price of Model S by 3% in China. Earlier this month, the carmaker cut the starting price of its Chinese-made sedans by about 8% to 249,900 yuan ($36,805).
The $71,990 list price was still live on Tesla’s consumer website as of Wednesday afternoon; $69,420 would be a 7.4% cut in base price from the previous $74,990, which is great for new customers — but not so great for Model S resale value.
The base will now retail for $69,420, CEO said in a tweet Tuesday, announcing that the “gauntlet has been thrown down” in response to that its 406-mile Air sedan would be priced to compete with larger sedan. It’s the sex number and the weed number. Get it?
Obvious juvenile sense of humor aside, the price also a few of Musk’s prior Twitter shenanigans. In July, Tesla sold a set of “” with “S3XY” (a play on the word sexy, made up of Tesla’s model names) written in gold across the seat. Their price? $69.420. Why the extra digit? Those last three numbers referred to Musk’s 2018 tweet about taking Tesla private at $420 a share, which ended up in a massive fine from the SEC and Musk being removed as Tesla chairman. It’s funny though, right?
The gauntlet has been thrown down!
— Elon Musk (@elonmusk)
The prophecy will be fulfilled.
Model S price changes to $69,420 tonight!
While Musk’s announcement may seem somewhat reactionary, the was already slated for a price cut. Tesla said that it was dropping the base price of its Model S “Long Range” sedan to $71,990 from $74,990 in the United States. It also trimmed the starting price of Model S by 3% in China. Earlier this month, the carmaker cut the starting price of its Chinese-made sedans by about 8% to 249,900 yuan ($36,805).
