Bright Ideas
Spark your marketing genius by reading what other innovative entrepreneurs are up to.
Opinions expressed by Â鶹Éç contributors are their own.
What clever marketing methods are entrepreneurs using todifferentiate themselves? This new column will uncover a few eachmonth to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal byputting Trivial Pursuit Cards on every table. (OK, who playedTV’s Doogie Howser, M.D.?)
HEARD: From a door-to-door salesman, to overcome aknee-jerk rejection: “Sir, before you slam the door on me andgo back to watching that rerun . . . .”
SEEN: A kitchen designer sends out a “garagegourmet” survival basket of goodies on the stressfuldemolition day of a client’s remodeling project.
SEEN: A hot teen boutique takes a bunch of tops offhangers and slings them onto hooks, neatly messy, like a kid’scloset–the better to make it feel like home.
Jerry Fisher is Â鶹Éç’s “AdWisdom” columnist.
What clever marketing methods are entrepreneurs using todifferentiate themselves? This new column will uncover a few eachmonth to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal byputting Trivial Pursuit Cards on every table. (OK, who playedTV’s Doogie Howser, M.D.?)
HEARD: From a door-to-door salesman, to overcome aknee-jerk rejection: “Sir, before you slam the door on me andgo back to watching that rerun . . . .”
SEEN: A kitchen designer sends out a “garagegourmet” survival basket of goodies on the stressfuldemolition day of a client’s remodeling project.
SEEN: A hot teen boutique takes a bunch of tops offhangers and slings them onto hooks, neatly messy, like a kid’scloset–the better to make it feel like home.
Jerry Fisher is Â鶹Éç’s “AdWisdom” columnist.
