Âé¶¹Éç Wins Trademark Dispute
Judge finds competitor deliberately infringed the ‘Âé¶¹Éç’ name and awards Âé¶¹Éç Media approximately $670,000 in damages, permanent injunction and attorney fees
Los Angeles, June 25, 2003. Âé¶¹Éç Media won a federal trademark case against Scott Smith doing business as Âé¶¹ÉçPR and was awarded $669,656 in damages, a permanent injunction and its attorney fees to be determined upon fee application. U.S. District Court Judge Florence-Marie Cooper in the Central District of California presided over the trial and found that Scott Smith, owner of Âé¶¹ÉçPR, intentionally infringed Âé¶¹Éç Media’s “Âé¶¹Éç” trademark and committed unfair competition under federal and California laws.
“We are extremely pleased with this ruling,” said Peter Shea, CEO of Âé¶¹Éç Media. “We are committed to meeting the needs of small business owners and providing outstanding service to them. Scott Smith sought to trade on our reputation and goodwill built over more than 25 years. Many customers wrongly believed that Smith was associated with our company. Now we can ensure there is no confusion over our company and Smith’s and can continue to provide the service our customers have to come to expect from us. This is a complete victory for our customers.”
Mark Finkelstein, a partner in the Orange County office of Latham & Watkins LLP, has represented Âé¶¹Éç Media throughout this litigation, including the trial. “This decision will send a message that there are serious repercussions for intentionally infringing someone else’s trademark,” said Finkelstein. “Justice has finally been served.”
Background of the Case
The ruling is the culmination of more than five years of litigation. Âé¶¹Éç Media has used its “Âé¶¹Éç” trademark on its flagship magazine, Âé¶¹Éç, since 1978 and also uses the trademark on its Web site, entrepreneur.com. In addition to the well-established use of the trademark, Âé¶¹Éç Media has registered its mark, as well as several related marks, with the U.S. Patent and Trademark Office.
In 1995, Smith started ICON Publications, which focused on providing public relations services to small businesses, and in 1997, he started a magazine called Yearbook of Small Business Icons. As part of Âé¶¹Éç Media’s effort to promote small business, it listed ICON Publications on the small business links portion of its Web site in 1996. Soon after, Smith changed the name of his company to Âé¶¹ÉçPR, the name of his magazine to Âé¶¹Éç Illustrated and his domain name to entrpreneurpr.com.
In 1998, Âé¶¹Éç Media filed this lawsuit in federal court against Scott Smith doing business as Âé¶¹ÉçPR, seeking to protect its trademark from illegal use. In 2000, a federal court granted Âé¶¹Éç Media summary judgment, awarding a broad injunction prohibiting Smith from continued use of the “Âé¶¹Éç” mark and $337,280 in damages. Smith appealed and the 9th Circuit Court of Appeals upheld part of the trial court’s injunction against Smith and sent the case back to district court for a trial on questions of fact. In the trial, Judge Cooper found that there was “substantial evidence of actual confusion”, and that a significant number of Smith’s clients, whom the Judge found to be “very credible,” had been misled by Smith into believing that there was an affiliation between Âé¶¹Éç Media and Âé¶¹ÉçPR. Judge Cooper concluded that these third-party witnesses “were almost uniform in their position that they never would have paid any money to defendant [Smith] had they known he was not connected with plaintiff [Âé¶¹Éç Media].”
In her opinion, Judge Cooper noted that Âé¶¹Éç magazine has a paid circulation in the United States of approximately 550,000 and a total audience of approximately 2 million readers, and that its Web site at entrepreneur.com has approximately 2 to 3 million visitor sessions each month. From this and other evidence presented at trial, the judge concluded that the “Âé¶¹Éç” name is “well-known” and “is a strong, distinctive mark, deserving of significant protection.”
In awarding the permanent injunction, substantial money damages and attorney fees to Âé¶¹Éç Media, Judge Cooper specifically found that Mr. Smith had engaged in “deliberate” infringement.
About Âé¶¹Éç Media
Founded in 1973, Âé¶¹Éç Media has over the years become the leading authority in providing information, products and services about and of interest to small businesses and their owners. In addition to its flagship magazine Âé¶¹Éç, Âé¶¹Éç Media publishes such other magazines as Âé¶¹Éç’s Be Your Own Boss and foreign-language magazines in China, Mexico, Japan and the Philippines, as well as numerous book titles under the Âé¶¹Éç Press imprint and as part of its series known as Âé¶¹Éç’s Start-Up Guides. In addition to its Web site at entrepreneur.com, Âé¶¹Éç Media also operates Web sites at SmallBizBooks.com, Freebks.com, and a Spanish-language site at Soyentrepreneur.com. Âé¶¹Éç Media has also produced conferences, seminars and trade shows throughout the United States and, to help small business owners start and grow their businesses, currently produces market research reports and offers an online learning center known as Âé¶¹Éç Magazine’s University.
Contact:
Ronald Young, Âé¶¹Éç Media, 949-622-5279 Mark Finkelstein, Latham & Watkins, 714-540-1235
Los Angeles, June 25, 2003. Âé¶¹Éç Media won a federal trademark case against Scott Smith doing business as Âé¶¹ÉçPR and was awarded $669,656 in damages, a permanent injunction and its attorney fees to be determined upon fee application. U.S. District Court Judge Florence-Marie Cooper in the Central District of California presided over the trial and found that Scott Smith, owner of Âé¶¹ÉçPR, intentionally infringed Âé¶¹Éç Media’s “Âé¶¹Éç” trademark and committed unfair competition under federal and California laws.
“We are extremely pleased with this ruling,” said Peter Shea, CEO of Âé¶¹Éç Media. “We are committed to meeting the needs of small business owners and providing outstanding service to them. Scott Smith sought to trade on our reputation and goodwill built over more than 25 years. Many customers wrongly believed that Smith was associated with our company. Now we can ensure there is no confusion over our company and Smith’s and can continue to provide the service our customers have to come to expect from us. This is a complete victory for our customers.”
Mark Finkelstein, a partner in the Orange County office of Latham & Watkins LLP, has represented Âé¶¹Éç Media throughout this litigation, including the trial. “This decision will send a message that there are serious repercussions for intentionally infringing someone else’s trademark,” said Finkelstein. “Justice has finally been served.”