Love Espresso Martinis? You Can Now Smell Like One
The iconic beverage is celebrating its 40th birthday with a fragrance launch.
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Key Takeaways
- Kahlua and Absolut are teaming up to make $105 cocktail-inspired scent.
- The collaboration follows a resurgence in the drink’s popularity.
The espresso martini (a cocktail consisting of vodka, coffee liqueur, and espresso), has been a trendy drink order for the last few years—but it was actually invented in 1983.
Now, in celebration of the 40th anniversary of the beverage, teamed up to create a fragrance called “No. 83,” inspired by the year the caffeinated cocktail was invented.
The scent, which costs $105, has notes of dark chocolate, sugar cane rum, arabica coffee, velvety foam, benzoin, night musk, and decadence, was inspired by the drink’s origin story, according to , the company distributing the scent.
According to Imaginary Authors, the drink was created in a London bar in 1983 following an exchange between a supermodel and a bartender.
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“A supermodel told the bartender she didn’t know if she needed a cocktail, a coffee, or both. Forty years later and the rest is history,” Imaginary Authors states.
Blend “No. 83” follows the resurgence in popularity of the four-decade-old drink. Market research firm Datassential found that espresso martinis were found on 5% of U.S. menus, which is up 164% over the past four years, according to the .
Last year, espresso martinis made the top 10 list of most-ordered drinks in the U.S., according to research firm CGA by Nielsen IQ.
The limited-run fragrance can be purchased for preorder now on the and is expected to ship by November 24.
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Key Takeaways
- Kahlua and Absolut are teaming up to make $105 cocktail-inspired scent.
- The collaboration follows a resurgence in the drink’s popularity.
The espresso martini (a cocktail consisting of vodka, coffee liqueur, and espresso), has been a trendy drink order for the last few years—but it was actually invented in 1983.
Now, in celebration of the 40th anniversary of the beverage, teamed up to create a fragrance called “No. 83,” inspired by the year the caffeinated cocktail was invented.
The scent, which costs $105, has notes of dark chocolate, sugar cane rum, arabica coffee, velvety foam, benzoin, night musk, and decadence, was inspired by the drink’s origin story, according to , the company distributing the scent.
