Google Just Unveiled Its New Phone — and It Might Take You Back to the ’90s

Its the company’s first model of its kind — beating Apple to the finish line.

By Amanda Breen | edited by Jessica Thomas | May 05, 2023
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With its product launch only a few days away, Google revealed a sneak peek of its first-ever foldable smartphone.

That’s right: In a posted to YouTube and Twitter, the company showed off the Pixel Fold phone with a vertical hinge that can be opened into a tablet-like format, reported.

Related: AI ‘Godfather’ Quits His Job at Google Warning of ‘Scary’ Outcomes

Flip phones have been making a comeback in recent years. Samsung is already in the foldable phone game — it released two new fourth-generation flip models last year — and Apple‘s been rumored to be making one of its own, though that’s never been confirmed, per .

At Google‘s annual developer conference at its Mountain View, California headquarters next week, the company is also expected to present a Pixel 7a budget phone, its newest Android operating system and developments to its AI-powered Bard chatbot.

The Pixel Fold is expected to start at $1,700, though that— (and the phone’s specs) — have yet to be confirmed either.

Related: Ex-Google Employee Brutally Documents Mass Layoffs | Âé¶¹Éç

Overall, foldable devices account for just 1% of smartphone shipments, but their high price points mean major revenue: Though they’re anticipated to make up just 4% of the market by 2027, that could amount to a $42 billion segment, according to Strategy Analytics and IDC data reported by

.

With its product launch only a few days away, Google revealed a sneak peek of its first-ever foldable smartphone.

That’s right: In a posted to YouTube and Twitter, the company showed off the Pixel Fold phone with a vertical hinge that can be opened into a tablet-like format, reported.

Related: AI ‘Godfather’ Quits His Job at Google Warning of ‘Scary’ Outcomes

Flip phones have been making a comeback in recent years. Samsung is already in the foldable phone game — it released two new fourth-generation flip models last year — and Apple‘s been rumored to be making one of its own, though that’s never been confirmed, per .

At Google‘s annual developer conference at its Mountain View, California headquarters next week, the company is also expected to present a Pixel 7a budget phone, its newest Android operating system and developments to its AI-powered Bard chatbot.

The Pixel Fold is expected to start at $1,700, though that— (and the phone’s specs) — have yet to be confirmed either.

Related: Ex-Google Employee Brutally Documents Mass Layoffs | Âé¶¹Éç

Overall, foldable devices account for just 1% of smartphone shipments, but their high price points mean major revenue: Though they’re anticipated to make up just 4% of the market by 2027, that could amount to a $42 billion segment, according to Strategy Analytics and IDC data reported by

.

Amanda Breen • Senior Features Writer

Âé¶¹Éç Staff
Amanda Breen is a senior features writer at Âé¶¹Éç.com. She is a graduate of Barnard... Read more
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