Small-Business Owners Are Getting Less Optimistic About Sales. The Latest Numbers Show Why.

The NFIB optimism index fell 0.5 percentage points to 98.8 in February.

By Jonathan Small | edited by Dan Bova | Mar 10, 2026
Comment

Small businesses are feeling the pinch. Optimism about sales declined for a second month in February, according to the . The reason? Owners are growing more pessimistic about the economy and future revenue.

The net share of owners who said they expect inflation-adjusted sales to improve fell 8 percentage points to 8%, after reaching a one-year high in January. Meanwhile, hiring plans cooled, with fewer businesses planning to add employees than at any point since May.

But there’s a silver lining. The net percentage of businesses reporting positive profit trends rose 7 points to the highest since December 2021. Inflationary pressures also continued to gradually ease, with the net share of owners who raised average selling prices declining for a third straight month to 24%.

Small businesses are feeling the pinch. Optimism about sales declined for a second month in February, according to the . The reason? Owners are growing more pessimistic about the economy and future revenue.

The net share of owners who said they expect inflation-adjusted sales to improve fell 8 percentage points to 8%, after reaching a one-year high in January. Meanwhile, hiring plans cooled, with fewer businesses planning to add employees than at any point since May.

But there’s a silver lining. The net percentage of businesses reporting positive profit trends rose 7 points to the highest since December 2021. Inflationary pressures also continued to gradually ease, with the net share of owners who raised average selling prices declining for a third straight month to 24%.

Jonathan Small • Founder, Strike Fire Productions

Âé¶¹Éç Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
Join the Conversation
Leave a comment. Be kind. Critique ideas, not people.
Sort: |

Related Content