Apple Intelligence ‘Changed My Life,’ Says CEO Tim Cook. Here’s How the New iPhone AI Saves Him Time.
Apple Intelligence will reportedly roll out to eligible iPhones in a week.
Key Takeaways
- In a Sunday Wall Street Journal interview, Apple CEO Tim Cook said that Apple Intelligence had changed his life by saving him time on tasks like checking emails.
- Cook said that even though Apple wasn’t the first to release AI, they’re doing it in a way that connects directly with customers.
- Nearly half of all smartphone users in the U.S. had an iPhone as of 2022.
AI isn’t just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary.
In a Sunday interview with , Cook praised Apple Intelligence, Apple’s AI features that do everything from summarizing breakup texts to generating custom emojis. Cook said he used Apple Intelligence for tasks like generating overviews of long emails; he said it saved him time throughout the day.
“It’s changed my life,” he told the Wall Street Journal.
Apple Intelligence is rolling out to eligible iPhones, and last week, Apple released a designed with AI in mind.
Apple wasn’t the first to explore AI’s use cases. Google, OpenAI, and Microsoft beat it to the punch, with Google releasing an AI smartphone a month before Apple did, OpenAI coming out with ChatGPT , and Microsoft in March 2023.
In the WSJ interview, Cook acknowledged that Apple was , but “we’ve done [AI] in a way that we think is best for the customer.” The company has tremendous reach, with of all smartphone users in the U.S. opting for an iPhone as of 2022.
Apple is going for staying power; the slogan under Apple Intelligence reads “.”
That means that Apple Intelligence will roll out gradually. According to Bloomberg, eligible iPhones will get features like notification summaries and smart reply texts through the iOS 18.1 update on . Later, Apple plans to integrate OpenAI’s ChatGPT into the iPhone, to that Siri can’t. The AI upgrades to the iPhone 15 Pro and Pro Max, iPhone 16 lineup, and iPads and Macs that are running an M1 chip and up.
Related: Apple Is Reportedly Saving the Most Anticipated Siri AI Upgrades For Next Year
Key Takeaways
- In a Sunday Wall Street Journal interview, Apple CEO Tim Cook said that Apple Intelligence had changed his life by saving him time on tasks like checking emails.
- Cook said that even though Apple wasn’t the first to release AI, they’re doing it in a way that connects directly with customers.
- Nearly half of all smartphone users in the U.S. had an iPhone as of 2022.
AI isn’t just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary.
In a Sunday interview with , Cook praised Apple Intelligence, Apple’s AI features that do everything from summarizing breakup texts to generating custom emojis. Cook said he used Apple Intelligence for tasks like generating overviews of long emails; he said it saved him time throughout the day.
“It’s changed my life,” he told the Wall Street Journal.
