How You Can Create the ‘Perfect’ Social Media Post (Infographic)

By Kristin Piombino | Jul 29, 2013
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We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.

Alas, there isn’t.

Each social network operates a little differently, and each brand’s fans have their own tastes and preferences.

Although there isn’t a general foolproof formula, there is a guide that can help you craft the best social media updates and posts possible. from My Clever Agency provides basic guidelines for creating effective Facebook, Twitter, Pinterest, and Google+ posts.

Here are a few of the tips:

Pinterest:

  • Avoid human faces. Images without human faces get repinned 23 percent more often than images with faces.
  • Look for red. Images that are predominantly red or orange see twice as many repins as other images.

Facebook:

  • Be positive. Positivity is more appealing and inspiring for your fans, and it will encourage them to share your post.
  • Provide a link. Drive fans to your website. After all, your Facebook page exists to support your business.

#insert RSS here#

Google+:

  • Tag people. When appropriate, tag brands and people in your posts to encourage them to comment or engage with you.
  • Include large images. Don’t settle for the tiny photo that automatically appears when you include a link in a post. Upload a larger one to grab people’s attention.

Check out the graphic to see the full guide:

Click to Enlarge+

How to Use Social Media to Find Customers (Infographic)

Source:

We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.

Alas, there isn’t.

Each social network operates a little differently, and each brand’s fans have their own tastes and preferences.

Although there isn’t a general foolproof formula, there is a guide that can help you craft the best social media updates and posts possible. from My Clever Agency provides basic guidelines for creating effective Facebook, Twitter, Pinterest, and Google+ posts.

Here are a few of the tips:

Pinterest:

  • Avoid human faces. Images without human faces get repinned 23 percent more often than images with faces.
  • Look for red. Images that are predominantly red or orange see twice as many repins as other images.

Facebook:

  • Be positive. Positivity is more appealing and inspiring for your fans, and it will encourage them to share your post.
  • Provide a link. Drive fans to your website. After all, your Facebook page exists to support your business.

#insert RSS here#

Google+:

  • Tag people. When appropriate, tag brands and people in your posts to encourage them to comment or engage with you.
  • Include large images. Don’t settle for the tiny photo that automatically appears when you include a link in a post. Upload a larger one to grab people’s attention.

Check out the graphic to see the full guide:

Click to Enlarge+

How to Use Social Media to Find Customers (Infographic)

Source:
Kristin Piombino is associate editor of Ragan.com
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