Influencer Luka Sabbat Sued for Not Shilling Snapchat Spectacles on Instagram
2018, amirite?
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Luka Sabbat, a social media influencer , is being sued for .
According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote on — wait for it — Instagram. The public relations agency said that, as part of the deal, he was supposed to post three Instagram Stories and one picture on his account. But, as it turns out, Sabbat didn’t fulfill his end of the deal: PR Consulting Inc. claims he only made one Instagram story and that wasn’t submitted to it for approval.
Apparently, he also agreed to be photographed in public “wearing product tied to the ‘Spectacles Marketing Campaign'” during Fashion Week in Milan and Paris, but that never happened. Because of this, PR Consulting now wants the $45,000 it gave Sabbat up front, plus interest and other fees for “consequential and incidental damages.” That amount of money may seem crazy for just a few Instagram posts, but it’s actually nothing compared to the .
A post shared by (@lukasabbat) on Sep 5, 2018 at 9:30am PDT
Even though this is one of the first lawsuits filed against an influencer for breach of contract on an Instagram campaign, as , apparently there are many more like these happening behind the scenes. This shouldn’t come as a surprise, though, considering how often influencers are caught for questionable behavior on social media.
Remember that time Kendall Jenner was supposed to attend but didn’t? (Although, in fairness, that could’ve been because of the event was.) Or what about when Kim Kardashian isn’t being transparent ? Simply put, the influencer culture has zero chill.
As for Snap, a company spokesperson told Engadget that the company “was not involved in this decision to pursue this complaint.”
Luka Sabbat, a social media influencer , is being sued for .
According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote on — wait for it — Instagram. The public relations agency said that, as part of the deal, he was supposed to post three Instagram Stories and one picture on his account. But, as it turns out, Sabbat didn’t fulfill his end of the deal: PR Consulting Inc. claims he only made one Instagram story and that wasn’t submitted to it for approval.
Apparently, he also agreed to be photographed in public “wearing product tied to the ‘Spectacles Marketing Campaign'” during Fashion Week in Milan and Paris, but that never happened. Because of this, PR Consulting now wants the $45,000 it gave Sabbat up front, plus interest and other fees for “consequential and incidental damages.” That amount of money may seem crazy for just a few Instagram posts, but it’s actually nothing compared to the .
