Marc Benioff of Salesforce Says ‘We’re Hiring 1,000 New Grads’ — Just Months After Laying Off 1,000 Employees

The CEO says new hires will work on AI projects like Agentforce — sparking debate over whether it’s a fire-and-rehire tactic.

By Jonathan Small | edited by Dan Bova | Apr 29, 2026
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There’s nothing to see here. Salesforce has laid off employees twice in the past year — around 1,000 in February 2025 and fewer than 1,000 in early February 2026. Now CEO Marc Benioff says he wants to to prove AI isn’t killing entry-level jobs.

Benioff took to X to announce that Salesforce is hiring 1,000 new graduates and interns to work on AI projects, including Agentforce and Headless 360.

The move came after a Wall Street Journal article showed college graduate hiring is up 5.6% this year, despite warnings that AI could cut up to 50% of entry-level jobs. Benioff has been bullish on AI for months, writing that AI is making Salesforce more valuable, not destroying it

But the timing sparked debate. Some called it a classic fire-and-rehire tactic. You cut seasoned talent in favor of cheaper new graduates. Others praised the move, saying companies have a duty to provide opportunities for graduates in the AI-driven job market.

There’s nothing to see here. Salesforce has laid off employees twice in the past year — around 1,000 in February 2025 and fewer than 1,000 in early February 2026. Now CEO Marc Benioff says he wants to to prove AI isn’t killing entry-level jobs.

Benioff took to X to announce that Salesforce is hiring 1,000 new graduates and interns to work on AI projects, including Agentforce and Headless 360.

The move came after a Wall Street Journal article showed college graduate hiring is up 5.6% this year, despite warnings that AI could cut up to 50% of entry-level jobs. Benioff has been bullish on AI for months, writing that AI is making Salesforce more valuable, not destroying it

But the timing sparked debate. Some called it a classic fire-and-rehire tactic. You cut seasoned talent in favor of cheaper new graduates. Others praised the move, saying companies have a duty to provide opportunities for graduates in the AI-driven job market.

Jonathan Small • Founder, Strike Fire Productions

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Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
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