Perfecting the Press Release
The press release is the basic currency of public relations–it’s the $1 bill.
Almost everything that happens in public relations starts with apress release. A press release announces news. People who receivepress releases expect them in a certain format. While creativity isnormally a great ingredient in marketing, your press release shouldfollow press release standards. It still gives considerable rangeto your cleverness.
Excerpted from
Almost everything that happens in public relations starts with apress release. A press release announces news. People who receivepress releases expect them in a certain format. While creativity isnormally a great ingredient in marketing, your press release shouldfollow press release standards. It still gives considerable rangeto your cleverness.
Excerpted from
