MrBeast’s New YouTube Channel Will Focus on This Surprising Topic
The 27-year-old YouTuber isn’t content being the most popular creator on the platform — he wants to expand.
Key Takeaways
- Jimmy Donaldson, known on YouTube as MrBeast, has 454 million subscribers on the platform at the time of writing.
- Donaldson is planning to create a YouTube channel dedicated to personal finance and investing, he disclosed earlier this week.
- The goal is to teach viewers how to handle money responsibly, from basic investing to concepts like Roth IRAs.
Personal finance, not game show feats, could be the subject of MrBeast’s next YouTube channel.
The 27-year-old YouTuber, whose real name is Jimmy Donaldson, isn’t content being the on the platform with at the time of writing. He told creator Jon Youshaei in an earlier this week that he wants to make videos “educating people on investing and showing them what is a Roth IRA.”
The move would add to the spectacle of Donaldson’s content by adding an educational dimension. Instead of folding these investing topics into his main channel, Donaldson expects the content to reside on a separate, finance-focused channel.
Related: YouTuber MrBeast Makes More Money From This ‘Sweet’ Side Hustle Than From His Videos
At first glance, this may seem like a noticeable departure for a creator famous for , and staging huge competitions for six- and . However, money has always been at the heart of Donaldson’s brand. For example, he has been known to offer game winners or . Donaldson said in the interview that financial content “feels like a nice fit” because his videos already revolve around cash, prizes and outsized rewards. In his , for instance, he bought a private jet and had 100 pilots compete to own it.
Donaldson’s projects have grown in scale. For example, he gave away $10 million to the winner of the first season of his Amazon Prime Video show Beast Games earlier this year. A new channel would allow the YouTuber to reframe his content into lessons about personal finance.
The planned channel aligns with Donaldson’s expanding business goals. Jeffrey Housenbold, the CEO of Donaldson’s holding company, Beast Industries, that the company was preparing to expand into financial services.
Beast Industries filed an application with the U.S. Patent and Trademark Office on October 13, outlining plans for a “mobile app.” The product would tackle a “range of banking, financial advisory, crypto exchange and other services.”
Related: MrBeast Says AI Videos Create ‘Scary Times’ for ‘Millions of Creators’
Investor materials suggest that Donaldson’s push into financial services could include student loans and insurance. The move will likely be in partnership with an established financial technology provider instead of a standalone bank-style operation.
According to , Donaldson’s core viewers are ages 11 to 24. The highest concentration is among middle school to younger university students. Most of his audience () is male.
Donaldson started his in 2012 and quickly gained popularity for his high-budget, attention-grabbing videos. His most popular video is “” which has over 890 million views. His second most-viewed video is “” with over 540 million views.
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Key Takeaways
- Jimmy Donaldson, known on YouTube as MrBeast, has 454 million subscribers on the platform at the time of writing.
- Donaldson is planning to create a YouTube channel dedicated to personal finance and investing, he disclosed earlier this week.
- The goal is to teach viewers how to handle money responsibly, from basic investing to concepts like Roth IRAs.
Personal finance, not game show feats, could be the subject of MrBeast’s next YouTube channel.
The 27-year-old YouTuber, whose real name is Jimmy Donaldson, isn’t content being the on the platform with at the time of writing. He told creator Jon Youshaei in an earlier this week that he wants to make videos “educating people on investing and showing them what is a Roth IRA.”
The move would add to the spectacle of Donaldson’s content by adding an educational dimension. Instead of folding these investing topics into his main channel, Donaldson expects the content to reside on a separate, finance-focused channel.
