This NYC Viral Grocer Says All the Online Trolling Has Been ‘Good For Business’
Meadow Lane’s Sammy Nussdorf embraces the backlash over $65 olive oil and $12 grapes.
When Sammy Nussdorf opened Meadow Lane, a high-end prepared-food market in New York City, the store immediately became the internet’s favorite punching bag. Critics lost it over Tribeca market’s $27 beef salads, $15 chicken nuggets and $12 grapes, accusing Nussdorf of being out of touch while New Yorkers lost SNAP benefits.
His response? “Controversy and trolling is actually lucrative,” Nussdorf told . Lines are around the corner, and he needs to run his kitchen 24/7 to keep up with demand. Developers from Texas to Abu Dhabi are already hounding him to expand.
His advice to entrepreneurs: “You don’t need to be spending a dime on marketing. You could be doing it yourself on TikTok.”
When Sammy Nussdorf opened Meadow Lane, a high-end prepared-food market in New York City, the store immediately became the internet’s favorite punching bag. Critics lost it over Tribeca market’s $27 beef salads, $15 chicken nuggets and $12 grapes, accusing Nussdorf of being out of touch while New Yorkers lost SNAP benefits.
His response? “Controversy and trolling is actually lucrative,” Nussdorf told . Lines are around the corner, and he needs to run his kitchen 24/7 to keep up with demand. Developers from Texas to Abu Dhabi are already hounding him to expand.
His advice to entrepreneurs: “You don’t need to be spending a dime on marketing. You could be doing it yourself on TikTok.”
