Luxury Watch Brand Patek Philippe Is Set to Introduce Its First New Watch Model Since 1999
The new timepiece is expected to be available later this year.
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Patek Philippe, the ultra-luxury watch brand, hasn’t introduced a new watch model since 1999. But that all could be set to change, .
At the in Geneva, Switzerland, last week, the President of Patek Philippe & Co., Thierry Stern, said a new watch is in the works. It is set to be unveiled later this year.
“The design is done, and the prototype is ready and, really, I like it,” he said.
RELATED: Patek Philippe Stopped Selling Its Most Popular Product. It’s A Brilliant Move
Patek Philippe is a Swiss watchmaker founded in 1839. The family-owned company’s luxury watches can cost upwards of $40,000 — to start. Patek Philippe is also known to be “one of the last and most coveted independent Swiss watchmaking brands” in the world, per Bloomberg.
Despite not releasing a new model line in almost 25 years (and worldwide economic uncertainty), demand for Patek Philippe timepieces has been surging, according .
Patek Philippe makes 70,000 watches a year. Stern said the company can’t produce more while maintaining quality — perhaps why there hasn’t been a new release in almost a quarter century.
“As I couldn’t increase the production, my only other choice was to reduce the point of sales so that everybody could get a little bit more watches,” he said to Bloomberg.
“I’m a watchmaker, I’m selling new watches,” he added. “That’s what I’m good at.”
Patek Philippe, the ultra-luxury watch brand, hasn’t introduced a new watch model since 1999. But that all could be set to change, .
At the in Geneva, Switzerland, last week, the President of Patek Philippe & Co., Thierry Stern, said a new watch is in the works. It is set to be unveiled later this year.
“The design is done, and the prototype is ready and, really, I like it,” he said.
RELATED: Patek Philippe Stopped Selling Its Most Popular Product. It’s A Brilliant Move
Patek Philippe is a Swiss watchmaker founded in 1839. The family-owned company’s luxury watches can cost upwards of $40,000 — to start. Patek Philippe is also known to be “one of the last and most coveted independent Swiss watchmaking brands” in the world, per Bloomberg.
Despite not releasing a new model line in almost 25 years (and worldwide economic uncertainty), demand for Patek Philippe timepieces has been surging, according .
Patek Philippe makes 70,000 watches a year. Stern said the company can’t produce more while maintaining quality — perhaps why there hasn’t been a new release in almost a quarter century.
“As I couldn’t increase the production, my only other choice was to reduce the point of sales so that everybody could get a little bit more watches,” he said to Bloomberg.
“I’m a watchmaker, I’m selling new watches,” he added. “That’s what I’m good at.”
