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PR case studies
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Edward L Bernays, Carl Byoir, and Arthur W. Page–all titans inthe history of contemporary public relations–tell their individualstories at PR Museum (). Rich casehistories are provided, offering much to be learned about how to doPR today. You can get more information by checking out the sites ofthe sponsoring organization, PR firm Spector & Associates,where contemporary case studies detail the how-tos of moldingpublic opinion.
Edward L Bernays, Carl Byoir, and Arthur W. Page–all titans inthe history of contemporary public relations–tell their individualstories at PR Museum (). Rich casehistories are provided, offering much to be learned about how to doPR today. You can get more information by checking out the sites ofthe sponsoring organization, PR firm Spector & Associates,where contemporary case studies detail the how-tos of moldingpublic opinion.
