Selling With the Right Attitude
It pays to handle customer objections with finesse.
You’re not going to prove them wrong for refusing to buyyour product; you’re going to create a way they can buyit. You’re not going to demonstrate their ignorance; you’regoing to educate them. You’re not going to overcome customerobjections; you’re going to answer their questions. Above all,you’re not going to win the argument; you’re going to winthe sale. It’s a different attitude.
This creative selling attitude is designed to build solid,long-term customer relationships, not make an individual sale.You’ll be surprised how many individual sales occur when youadopt this attitude.
Excerpted from
You’re not going to prove them wrong for refusing to buyyour product; you’re going to create a way they can buyit. You’re not going to demonstrate their ignorance; you’regoing to educate them. You’re not going to overcome customerobjections; you’re going to answer their questions. Above all,you’re not going to win the argument; you’re going to winthe sale. It’s a different attitude.
This creative selling attitude is designed to build solid,long-term customer relationships, not make an individual sale.You’ll be surprised how many individual sales occur when youadopt this attitude.
Excerpted from
