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While consumer and media response to Apple’s forthcoming range of watches and smartphones has been decidedly mixed, one thing is fairly unanimous: the company’s rollout process seems to have been botched at every turn.

Last night, when pre-order for the iPhone 6 and iPhone 6 Plus became available at 3 a.m. ET, online shoppers in the U.S. were vexed to arrive at a malfunctioning Apple store, which was down for a total of 2-1/2 hours.

While some consumers were able to successfully order their phones via the Apple Store app for iOS, others tried their luck on carrier websites like AT&T and Verizon, CNET. Sprint and T-Mobile, meanwhile, were as glitchy as the Apple site itself.

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Even users who managed to place an order were met with unexpected delays: the iPhone 6 will deliver within seven to 10 business days, some shoppers reported, while the 6 Plus won’t arrive for another three to four weeks.

Though the iPhone 5 also sold out upon its launch in 2012 at a record pace — causing Apple to prolong shipment times from one week to three — this reportedly marks the first time that Apple’s online store has completely crashed.

Frustrated users took to Twitter to vent about the situation:

Odd. If you hit refresh enough times when the Apple Store website is down you get this easter egg.

— Jonathan Paull (@zamn)

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The hilarious responses took a similar tone to the social avalanche on Tuesday when Apple’s livestream — during which the new products were to be officially unveiled — similarly crashed. As Apple doesn’t typically livestream its keynotes, those who tuned in were staggered to discover strange error screens, a Mandarin translation dubbed over the audio stream and a maddening string of stops and starts.

Which all begs the question: could Apple have done better? While the onslaught of orders would seem to indicate that the company succeeded from a product perspective, the glitches may be a blight upon Angela Ahrendts, according to CNET — the former Burberry CEO who joined Apple in May to revamp its underperforming retail and online stores division.

And as for the live stream failures?

If you’re having a bad day, remember that there’s some guy that needs to tell Tim Cook that half the live stream had Chinese dubbing.

— Josh Helfferich (@JoshHelfferich)

Related: The ‘i’ Goes Silent: Why Apple Didn’t Name Its Smartwatch ‘iWatch’