Tennessee Just Passed a New Law to Protect Musicians From a Growing AI Threat — And Even Taylor Swift Has Been a Victim
Tennessee is the first U.S. state to pass legislation protecting music industry professionals.
Key Takeaways
- Tennessee Governor Bill Lee signed a bill protecting artists from unauthorized AI use on Thursday.
- The law updates an existing personal rights protection law to include protections for songwriters, performers and music industry professionals from the “misuse of artificial intelligence.”
Tennessee became the first U.S. state to protect musicians from AI that could clone and manipulate their voices, creating , without permission.
Tennessee Governor Bill Lee signed the into law , adding the unauthorized use of a person’s voice to Tennessee’s list of protected rights.
The ELVIS Act ensures that “no one will steal the voices of Tennessee artists,” Lee at an event announcing the bill in January.
Deepfakes are synthetic media that replicate the voices, images or other aspects of a person and use those features in new contexts. With the rapid development of generative AI, deepfakes have proliferated, including featuring the deepfake vocals of Drake and The Weeknd.
Related: Deepfake Scams Are Becoming So Sophisticated, They Could Start Impersonating Your Boss And Coworkers
Artists like Selena Gomez and Cher have on the “scary” implications of deepfakes.
“I’m telling you, if you work forever to become somebody — and I’m not talking about somebody in the famous, money part — but an artist, and then someone just takes it from you, it seems like it should be illegal,” Cher told the .
Recently, Taylor Swift’s likeness and voice were used for a for Le Creuset cookware.
Related: Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement
The “speed, scale, believability” and “access” that non-technical Internet users now possess to create highly realistic deepfakes have “all sort of combined to create this witch’s brew,” Matthew Ferraro, an attorney at WilmerHale LLP who has been following deepfake laws, Bloomberg.
“People often talk about the slow, glacial pace of lawmaking, and this is an area where that really isn’t the case,” Ferraro stated to the outlet.
Lawmakers in other states have taken steps to address AI misuse, with at least 10 states in the U.S. enacting deepfake-related laws. Minnesota became the to the use of deepfakes that could influence elections and .
Google and Universal Music are in talks to license artists’ melodies and voices for AI songs, according to an August report from .
Key Takeaways
- Tennessee Governor Bill Lee signed a bill protecting artists from unauthorized AI use on Thursday.
- The law updates an existing personal rights protection law to include protections for songwriters, performers and music industry professionals from the “misuse of artificial intelligence.”
Tennessee became the first U.S. state to protect musicians from AI that could clone and manipulate their voices, creating , without permission.
Tennessee Governor Bill Lee signed the into law , adding the unauthorized use of a person’s voice to Tennessee’s list of protected rights.
The ELVIS Act ensures that “no one will steal the voices of Tennessee artists,” Lee at an event announcing the bill in January.
