Tim Cook: WSJ Report on Jony Ive Is ‘Absurd’
The CEO claimed the article shows a ‘lack of understanding’ about Apple.
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A lengthy article described design chief Apple , and specifically linked it to issues with CEO Tim Cook. The article claimed Ive was “dispirited” by Cook’s lack of interest in design — particularly in comparison to Steve Jobs — and now Cook has in an email to .
Exclusive: In scathing email, Apple CEO Tim Cook tells me the report about Jony Ive’s departure — and his frustration with Cook’s alleged lack of interest in design — is “absurd.” Says reporting and conclusions “don’t match with reality.”
— Dylan Byers (@DylanByers)
Full story coming soon …
In the message, Cook called the story “absurd” and said its conclusions “don’t match with reality.” He didn’t call out specific things he disagreed with, but claimed it failed to understand how Apple or its internal design team works, and that “It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”
The article noted that Ive declined to comment, but there’s the official Apple side of things. In closing, Cook backed Ive’s previous statement that the design team is “stronger than ever” and said “The products they’re working on will blow you away.” Most of Tim Cook’s notable emails usually go out to Apple employees, but this does bring to mind a defending the hiring of John Browett as Senior VP of retail. Browett was fired .
A lengthy article described design chief Apple , and specifically linked it to issues with CEO Tim Cook. The article claimed Ive was “dispirited” by Cook’s lack of interest in design — particularly in comparison to Steve Jobs — and now Cook has in an email to .
Exclusive: In scathing email, Apple CEO Tim Cook tells me the report about Jony Ive’s departure — and his frustration with Cook’s alleged lack of interest in design — is “absurd.” Says reporting and conclusions “don’t match with reality.”
— Dylan Byers (@DylanByers)
Full story coming soon …
In the message, Cook called the story “absurd” and said its conclusions “don’t match with reality.” He didn’t call out specific things he disagreed with, but claimed it failed to understand how Apple or its internal design team works, and that “It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”
The article noted that Ive declined to comment, but there’s the official Apple side of things. In closing, Cook backed Ive’s previous statement that the design team is “stronger than ever” and said “The products they’re working on will blow you away.” Most of Tim Cook’s notable emails usually go out to Apple employees, but this does bring to mind a defending the hiring of John Browett as Senior VP of retail. Browett was fired .
