Gen Z Loves the Toyota Camry. Here’s What Car Brands Boomers Love Most
S&P Global Mobility provides data on what types of each age group likes the most, based on car registration.
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Gen Z loves a Japanese car.
Different generations love different cars, according to a , although some groups (millennials and boomers) are closer in taste than one would expect.
The Toyota Camry (the 2023 model at $26,200 while used versions from 2014 are for about $9,000) is a favorite of Gen Z (aged 18 to 24) as are two other Toyota models. Millennials and older Boomers both love the Toyota RAV4, an SUV with outdoor and hybrid versions.
Generation X is driving the Chevrolet Silverado. Boomers, which were spilt into two categories, also liked the Ford F-Series, a.k.a., the Ford family of pickup trucks, like the F-150 LARIAT, whose 2023 model starts at $57,000.
A report from Hagerty, a company that insures specialty cars, also found that younger people are interested in Asian cars, .
“Gen–Z is the only generation who call Hagerty for insurance quotes on more Asian cars than European,” the company wrote in a summary of the results.
Here’s a look at the most popular cars for each generation using registration data broken down by age group from S&P Global Mobility, a market research firm with insights on vehicle registrations:
Generation Z
- People aged around 18 to 24
- Top car: Toyota Camry
- Other popular models: Toyota RAV4, Toyota Corolla, Honda Civic, and Chevrolet Silverado
Millennials
- People aged around 25 to 34 years
- Top car: Toyota RAV4
- Other popular models: Jeep Grand Cherokee, Chevrolet Silverado, Ford F-Series, and
Millennial and Gen X Cuspers
- People aged around 35 to 44
- Top car: Chevrolet Silverado
- Other popular models: Toyota RAV4, Ford F-Series, Ram Tesla Model Y
Gen X
- People aged around 45 to 54
- Top car: Chevrolet Silverado
- Other popular models: Ford F-Series, Ram, Toyota RAV4, and Tesla Model Y.
Boomers, Younger
- People aged around 55 to 64
- Top car: Ford F-Series
- Other popular models: Honda CR-V, Chevrolet Silverado, Toyota RAV4, and a Ram.
Boomers, Older
- People aged around 65 to 74
- Top car: Toyota RAV4
- Other popular models: Chevrolet Equinox, Honda CR-V, Ford F-Series, Chevrolet Silverado.
Silent Generation
- People 75 and up.
- Top car: Chevrolet Equinox
- Other popular models: Chevrolet Silverado, Honda CR-V, Toyota RAV4, and Ford F-Series.
Gen Z loves a Japanese car.
Different generations love different cars, according to a , although some groups (millennials and boomers) are closer in taste than one would expect.
The Toyota Camry (the 2023 model at $26,200 while used versions from 2014 are for about $9,000) is a favorite of Gen Z (aged 18 to 24) as are two other Toyota models. Millennials and older Boomers both love the Toyota RAV4, an SUV with outdoor and hybrid versions.
