Your Halloween Candy Will Be Smaller This Year (And Not Just Because of Inflation)
Yes, “shrinkflation” is a factor, but it’s not the whole story.
Retailers began stocking Halloween candy in August, and ever since, shoppers have been confronted with an indisputable fact: Portion sizes aren’t what they once were.
Part of the shrinkage is due to inflation, reported, but it’s also the result of a years-long campaign to reduce the calories in Americans’ treats.
Related: 4 Ways to Protect Your Business From Inflation
Also known as “shrinkflation,” the phenomenon of goods getting smaller (but not cheaper) isn’t new, per , but it has surged in recent months, impacting the cost of everything from gas to food — and now, Halloween candy.
Food prices have risen 11.4% over the last year, the largest 12-month jump since 1979, but “shrinkflation” isn’t the whole story.
Five years ago, major candy companies including Mars Chocolate North America LLC, Nestle USA, WM Wrigley Jr Co, and Lindt & Spruengli joined forces to reduce the calories in their products, reported, as part of a larger effort to combat the U.S.’s significant rates of obesity, diabetes and heart disease.
Today, 85% of chocolate and candy sold comes in packaging that holds 200 calories or fewer per pack, according to .
Related: Is This $100,000 Candy Testing Job for Real?
Commerce data platform Klover, which gathers spending and pricing data using receipts from 4 million users, revealed that a king-size pack of Reese’s Peanut Butter Cups cost 14% more in 2022, and a regular 1.55-ounce Hershey’s milk chocolate bar cost 15% more, per The Post.
Retailers began stocking Halloween candy in August, and ever since, shoppers have been confronted with an indisputable fact: Portion sizes aren’t what they once were.
Part of the shrinkage is due to inflation, reported, but it’s also the result of a years-long campaign to reduce the calories in Americans’ treats.
Related: 4 Ways to Protect Your Business From Inflation
Also known as “shrinkflation,” the phenomenon of goods getting smaller (but not cheaper) isn’t new, per , but it has surged in recent months, impacting the cost of everything from gas to food — and now, Halloween candy.
Food prices have risen 11.4% over the last year, the largest 12-month jump since 1979, but “shrinkflation” isn’t the whole story.
Five years ago, major candy companies including Mars Chocolate North America LLC, Nestle USA, WM Wrigley Jr Co, and Lindt & Spruengli joined forces to reduce the calories in their products, reported, as part of a larger effort to combat the U.S.’s significant rates of obesity, diabetes and heart disease.
Today, 85% of chocolate and candy sold comes in packaging that holds 200 calories or fewer per pack, according to .
Related: Is This $100,000 Candy Testing Job for Real?
Commerce data platform Klover, which gathers spending and pricing data using receipts from 4 million users, revealed that a king-size pack of Reese’s Peanut Butter Cups cost 14% more in 2022, and a regular 1.55-ounce Hershey’s milk chocolate bar cost 15% more, per The Post.
