The US Open’s Fan-Favorite Concession Skyrockets to 15-Year High Price
The tennis championship’s beloved adult beverage is getting pricier every year — and fans are taking notice.
Opinions expressed by Â鶹Éç contributors are their own.
Inflation has affected virtually every aspect of the American consumer chain, even professional sporting events.
This year’s US Open Tennis Championships is not immune (you can partially thank Serena Williams’ retirement announcement for that), but ticket costs aren’t the only thing that’s skyrocketing, especially when it comes to one tried and true concession.
The famed drink of the tournament is dubbed the Honey Deuce — a Grey Goose vodka-based drink made with raspberry liqueur and lemonade and garnished with honeydew melons adorably shaped to look like tennis balls.
What’s not so adorable, however, is the $22 price tag — for one cocktail.
Granted, you get to keep the signature cup, but for many tennis fans and tournament goers, the cost is anything but an ace.
Call it the Big Mac index for tennis… A honey deuce at the U.S. Open is now $22
— Zach Griff (@_ZachGriff)
That’s more than an entire bottle of vodka in some places!
Rename to, “thank you for spending $22 on a honey deuce”
— Philip Fama (@tweener_head)
Excuse me but a Honey Deuce is now $22?!
— Foot Fault Tennis (on North American Hard Courts) (@footfaulttennis)
YO. I worked the US Open last year and went back for the fan preview yesterday. The official cocktail, the Honey Deuce is $22 (!), and I swear shaved a good 4 ounces from the cup size since last year. They are TINY.
— The Best, Bar None Pizza with Left Beef (@betterred)
I want to go to the and drink a Honey Deuce that now costs $22
— Michelle Chabra (@MichelleChabra)
Honey Deuce is $22
— SawMill (@VujaDeMgmt)
Fed will keep hiking
The drink, which , was originally priced at $18 and increased to $20 in 2019 when roughly 250,000 were sold. More than 1 million Honey Deuces have been sold in the last 15 years.
reported that concessions in general are up about 10%, with local hotels charging upwards of $519 per night during the first round of the tournament with others even reaching $700 per night over the holiday weekend and into the later rounds of the tournament.
Ticket prices at the tournament have also skyrocketed, with the cheapest tickets for the Women’s finals starting at $180 and the Men’s and Women’s Doubles Final tickets starting at $350 a pop on .
The US Open is expected to run through September 12.
Inflation has affected virtually every aspect of the American consumer chain, even professional sporting events.
This year’s US Open Tennis Championships is not immune (you can partially thank Serena Williams’ retirement announcement for that), but ticket costs aren’t the only thing that’s skyrocketing, especially when it comes to one tried and true concession.
The famed drink of the tournament is dubbed the Honey Deuce — a Grey Goose vodka-based drink made with raspberry liqueur and lemonade and garnished with honeydew melons adorably shaped to look like tennis balls.
