Best in Service: The 105 Top Suppliers for Franchises in 2018
Our first-ever ranking of the companies that help franchises thrive.
This story appears in the September 2018 issue of Âé¶¹Éç.
It’s a line used so often in franchise marketing that it’s become a cliché: You’re in business for yourself, not by yourself. But like most clichés, it exists because there’s more than a little truth to it. In fact, it’s true of not just franchisees but franchisors as well. Few if any franchise companies can become national brands (let alone global powerhouses) without some behind-the-scenes help.
Related: The Top 5 Franchises of the 21st Century
At Âé¶¹Éç, we’ve spent 40-plus years covering franchising, but we’ve rarely shined the spotlight on the service providers — “suppliers,” as the franchise world usually refers to them — who contribute to the success of so many franchisors and franchisees. Now it’s time to change that. We’re proud to present Âé¶¹Éç’s inaugural ranking of the top franchise suppliers.
To find out who the top suppliers are, we surveyed hundreds of franchisors — from brand-new companies just jumping into franchising to top-ranked Franchise 500® brands with thousands of locations — to find out which suppliers they do business with and how satisfied they are with them. Suppliers were then scored based on both how many franchisors reported using them and their satisfaction ratings. The final ranking consists of the 15 top-scoring suppliers in each of seven categories: accounting, banking/financing, legal services, marketing, merchant services, other technology services and public relations.
Related: The Top 10 Franchises You Can Buy for Less Than $100,000
Franchisors, whether you are starting out and not sure whom to use or are an established brand shopping around, we hope this ranking will be a valuable resource for you. But we offer the same word of caution we always give prospective franchisees when we rank franchises: This list is not intended as an endorsement of any particular company. Instead, take it as a first step in your research to find the suppliers that best fit your and your franchisees’ needs.
#topsuppliers ol { counter-reset: li; margin-left: 0; padding-left: 0; } #topsuppliers ol > li { position: relative; margin: 0; padding: 1rem 0 1rem 50px; list-style: none; border-top: 2px solid #eeeeee; font-weight: 600; font-family:"Roboto", Arial, sans-serif; font-size: 19px; } #topsuppliers ol > li:before { content: counter(li); counter-increment: li; position: absolute; top: -2px; left: 0; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; width: 50px; padding: 1rem 0; border-top:2px solid #eeeeee; color:#1d1d1d; background:white; font-size: 24px; font-weight:bold; font-family:"Roboto", Arial, sans-serif; text-align:center; } #topsuppliers ol > li p { font-weight: 400; font-family: "PT Serif",TimesNewRoman,"Times New Roman",Times,Georgia,serif; font-size: 16px; margin-bottom: 0; } #topsuppliers h1 { width: 100%; padding-top: 1rem; font-weight: 600; text-transform: uppercase; border-top: 3px solid #757575; font-family:"Roboto", Arial, sans-serif; }Accounting
Audited financial statements are a required—and vitally important—item in the franchise disclosure documents (FDDs) that are shared with prospective franchisees, so a good auditor is indispensable. And—as with any business—tax, advisory, and other accounting services are essential as well. In our ranking, you’ll find the “Big Four” accounting firms, naturally, but there are also smaller firms, including some that specialize in working with franchise companies.
Audit and assurance, tax, legal, risk and financial advisory, and consulting services
Audit and tax compliance, tax strategy, mergers and acquisitions, international consulting, royalty audits
Audit, tax, technology, and consulting services
Advisory, assurance, tax, and transaction services
Audit, tax, and advisory services
Audit, tax, and advisory services
Audit, tax, and business consulting
Audit, assurance, consulting, and tax services
Audit, tax, wealth management, and business consulting services, including transaction advisory
Financial statement audits, royalty audits, and part-time CFO services
Audit, tax, and business consulting
Accounting, tax, and advisory services
Assurance, tax, and advisory services
Wealth advisory, outsourcing, audit, tax, and consulting
Audit, tax, accounting, and business and transaction advisory services
Banking/Financing
Obtaining financing can be one of the biggest hurdles to starting a business. One advantage of starting a franchise business, though, is that many franchisors have relationships with banks and other financial institutions they can refer their franchisees to for help. These are the financial providers franchisors trust the most to help their franchisees get up and running and keep them funded for the life of their business.
Deposit accounts, loans, credit cards, and cash management
Banking, investments, mortgage, and consumer and commercial finance
Small-business banking, credit, and cash management solutions
401(k) business financing, SBA loans, unsecured business loans, growth capital, and other business services
401(k) rollover funding, SBA loans, and equipment leasing
Franchise funding solutions
Term loans, lines of credit, commercial real estate mortgages, franchise acquisitions/buyouts/sales, SBA loans, merchant services, credit cards, checking, money market accounts
Business banking, conventional and SBA financing, credit card and payment solutions, wealth management services
Banking and financial services; SBA, real estate, and startup loans
Banking solutions for franchisors, franchisees, and independent chains
Cash-flow solutions
SBA financing for franchise startups, working capital, construction, and acquisitions; equipment leasing
- DCV Franchise Group
Franchise financing and franchise consulting services
Banking services, including deposit products, loan products, credit cards, payment solutions, and wealth management
Retail, commercial, and corporate banking, investments, insurance, and wealth management
Legal Services
Franchising comes with its own unique set of legal challenges, starting with the need to draft a complicated legal document—the FDD—and update it every year. So it’s no surprise there are a large number of law firms that specialize in working with franchises, offering help with everything from dispute resolution and trademark protection to mergers and acquisitions and international expansion. In this highly competitive category, these are the firms that came out on top.
Full-service law firm with a franchise and distribution practice team
Full-service franchise law firm offering pre-litigation counseling, litigation, arbitration and mediation, non-compete, antitrust, collections, regulator compliance, trademark protection, mergers and acquisitions, due diligence, and international and domestic transactions
Legal services including franchise law compliance, mergers and acquisitions, and dispute resolution
Full-service franchise law firm
Full-service franchise law firm offering mergers and acquisitions, litigation and dispute resolution, international expansion, privacy/cybersecurity, regulatory compliance, and other services
Franchise legal services, including dispute resolution, transactions, and trademarks
Full-service law firm representing franchisors
Transactional legal representation for franchisors
Transactional and commercial litigation representation for franchisors and franchisees
Transactional legal services for franchisors, master franchisees, and Illinois-based franchisees and businesses
Domestic and international franchise and distribution counseling, development, expansion, and dispute resolution
Franchise and trademark legal services
Full-service law firm offering transactional, regulatory, and dispute resolution services
Full-service franchise law firm offering preparation of franchise disclosure documents, regulatory compliance, trademark legal services, and dispute resolution
Franchising, licensing, corporate, outside general counsel, and real estate legal services
Marketing
Franchisors have a wide variety of options when it comes to growing their brands through marketing, from traditional marketing agencies to those that provide marketing software and other tools. Many focus on digital marketing or social media, while others offer a broader range of services. And some are geared toward attracting customers, while others aim to recruit franchisees for their clients. Whatever the marketing need, there’s a supplier to fill it.
CMS, web design, and digital marketing solutions and services
Full-service advertising agency
Digital marketing company specializing in franchise development and franchisee marketing
Digital marketing for multi-location brands
Marketing campaign management
Digital marketing software and services
Social media and reputation management for multi-location brands
Franchise marketing platform
Custom digital solutions for franchise networks
Franchise marketing strategy, development websites, and creative and digital collateral
Franchise development and lead generation marketing
CEO advisory services, franchisee recruitment services including digital marketing and lead generation, and strategic banking relationships
Social media reputation, management, and campaign company
Social media and reputation management technology
Franchise websites and digital marketing services
Merchant Services
The ability to securely process payments is crucial for every modern business, and here again, franchises have a large selection of suppliers to choose from. There are big companies and banks that serve a variety of business customers, as well as companies that serve only certain industries. When searching for the right merchant service provider, franchisors should also consider what other services they offer, such as loyalty programs.
Payment processing, software solutions, reporting and data analytics, fraud monitoring and protection, gift and prepaid card solutions, consulting, and professional services
Payment processing, reporting and analytics, POS software, and business services
Payment processing and technology solutions
Multi-channel payment, e-commerce, and security solutions
Payment processing and gift/loyalty programs for franchise chains
Payment technology and software solutions
Payment processing
Payment solutions
Payments infrastructure and business applications
Payment technology and software solutions
Payment processing and management system for businesses
Payment processing solutions
Point-of-sale restaurant technology platform and payment processing
Credit card processing, POS systems, gift and loyalty card programs, cash advances, and check services
Software and payment processing for health and fitness businesses
Online Technology Services
There’s no doubt that technology has played an important part in the ability of franchise systems to expand worldwide while maintaining consistent operations and keeping franchisors and franchisees connected. Numerous franchisors and franchisees depend on the companies in this category for software and solutions in areas like CRM, sales, operations, accounting, and more to help their businesses run smoothly.
Franchise management software
Franchise management solutions
CRM, marketing, sales, and customer service platform
CRM, cloud computing, sales, service, marketing, and analytics apps
Accounting, payroll, and payment solutions for franchisees
Intelligent cloud, CRM, and software solutions
Cloud software suite and SaaS applications for business
Software solutions for managing relationships between franchisors and existing/prospective franchisees
Franchise management software, including franchise development CRM, operations, and financial components
CRM, sales, and marketing software
Technology platform for the fitness, wellness, and beauty services industries
Business management software for mobile service franchises
Point-of-sale platform for managing restaurant, quick-service, and retail operations
Self-service kiosks, POS terminals, ATMs, check processing systems, barcode scanners, and business consumables
Customizable franchise operations management software
Public Relations
If there’s one group of franchise suppliers we at Âé¶¹Éç knew well before we put this ranking together, it’s this one: PR agencies. They’re the ones emailing us daily, working hard to tell their clients’ stories in hopes of publication. Some of them even help their clients fill out their annual Franchise 500 applications and regularly update their free online listings. And that’s just a sampling of the work they do to help franchise brands gain good exposure and mitigate the bad.
PR and content marketing for franchise lead generation and brand awareness
Full-service national communications firm specializing in franchise PR and marketing
Full-service communications firm
Publicity, social media, content marketing, and lead generation strategy
PR services for emerging franchise brands
PR, marketing strategy, social media, digital marketing, and direct marketing
Local and national media placement, media coaching, social media, content and crisis communications, and growth and location consulting for franchisors and franchisees
PR, franchise development marketing, and social media
Full-service PR and digital marketing agency specializing in franchise lead generation
Global communications marketing firm
Strategic communication services, including media relations, digital content, social media, and crisis management
PR, crisis communications, social media, and influencer relations for franchise, restaurant, food, retail, lifestyle, and apparel brands
PR, media and influencer relations, marketing communications, promotions, events, and crisis management
Publicity and brand awareness campaigns, lead generation, franchisee marketing, crisis communications, social media, book publishing, video production, and creative services
Public engagement, public relations, social media, and digital marketing for franchise systems
It’s a line used so often in franchise marketing that it’s become a cliché: You’re in business for yourself, not by yourself. But like most clichés, it exists because there’s more than a little truth to it. In fact, it’s true of not just franchisees but franchisors as well. Few if any franchise companies can become national brands (let alone global powerhouses) without some behind-the-scenes help.
Related: The Top 5 Franchises of the 21st Century
At Âé¶¹Éç, we’ve spent 40-plus years covering franchising, but we’ve rarely shined the spotlight on the service providers — “suppliers,” as the franchise world usually refers to them — who contribute to the success of so many franchisors and franchisees. Now it’s time to change that. We’re proud to present Âé¶¹Éç’s inaugural ranking of the top franchise suppliers.