Find Out What’s Different About Sonic’s New $1.99 Value Menu. Hint — It’s Not Just the Lower Price.
As fast-food consumers continue to prioritize value, Sonic has joined competitors in introducing a new value menu — with one big difference.
Key Takeaways
- Sonic has introduced a new $1.99 value menu.
- Other fast-food chains, like McDonald’s, Burger King, Taco Bell and Wendy’s, have recently launched value deals.
- Unlike competitors’ limited-time offers, Sonic’s value menu is a permanent fixture.
As fast-food consumers continue to prioritize — and sometimes demand — value, Sonic has joined competitors like McDonald’s, Taco Bell and Wendy’s in introducing a new value menu. However, while these brands’ value deals are for a limited time only — McDonald’s , for example, expires in late July — Sonic’s menu has no end in sight.
“It’s a value menu that’s here to stay rather than a temporary reaction to consumer complaints,” a Sonic spokesperson told Â鶹Éç.
Sonic’s FUN.99 Menu
Sonic’s new $1.99 menu — which the brand is calling the — features a variety of items, including two new Bacon Ranch and Southwest Crunch .
Other FUN.99 items include a Quarter Pound Double Cheeseburger, Chili Cheese Coney, Small Tots and 16-ounce Sonic Shakes.
KFC, Taco Bell and others
In addition to McDonald’s and Wendy’s, others in the industry, including Burger King, Taco Bell and KFC, have launched value deals, primarily focused on the $5 price point, for a limited time.
For example, Burger King recently launched its , which includes a Whopper Jr., Chicken Jr. or Bacon Cheeseburger with four-piece chicken nuggets, fries and a drink. This deal is available .
Additionally, the KFC , which includes two pieces of dark meat chicken, mashed potatoes with gravy and a biscuit, is available through the end of the year.
Free fries and Frosties
In addition to their respective value deals, McDonald’s and Wendy’s offer ways for customers to get free orders of their signature items — fries and Frosties. McDonald’s offers with any $1 purchase via the mobile app every Friday through the end of 2024. On Saturday, July 13, in honor of , customers can get of any size when ordered via the McDonald’s app, with no purchase necessary.
Wendy’s customers can get a free small Frosty with a via the Wendy’s app. Purchasing a $3 Frosty key tag gets customers a free Jr. Frosty with any purchase for the remainder of 2024. Proceeds benefit the .
Key Takeaways
- Sonic has introduced a new $1.99 value menu.
- Other fast-food chains, like McDonald’s, Burger King, Taco Bell and Wendy’s, have recently launched value deals.
- Unlike competitors’ limited-time offers, Sonic’s value menu is a permanent fixture.
As fast-food consumers continue to prioritize — and sometimes demand — value, Sonic has joined competitors like McDonald’s, Taco Bell and Wendy’s in introducing a new value menu. However, while these brands’ value deals are for a limited time only — McDonald’s , for example, expires in late July — Sonic’s menu has no end in sight.
“It’s a value menu that’s here to stay rather than a temporary reaction to consumer complaints,” a Sonic spokesperson told Â鶹Éç.
