Adam Sandler’s ‘Murder Mystery’ Breaks Netflix Viewing Records

It had the biggest opening weekend ever for the streaming service.

By Richard Lawler | Jun 19, 2019
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Scott Yamano/Netflix

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While Netflix was famously reticent about releasing viewing statistics, over the last year or so the company has become more open about it. Its revelation , since his latest star-studded joint, , has racked up the biggest opening weekend ever for a Netflix movie, with 30,869,863 unique accounts watching it in the first three days.

As Netflix has previously established, it counts a view as someone watching more than 70 percent of a particular title. 13,374,914 of the accounts were in the U.S. and Canada alone, with the remaining 17 million spread elsewhere worldwide. In 2017 Netflix explained , clearing up any doubt about the four-picture deal it signed him to.

Suddenly we know more about Netflix viewers’ habits than ever before — probably not coincidentally at the same time there’s more streaming competition joining the party — including that its heist flick scored a 52 million account opening weekend, or that racked up 45 million in one week last year. In the U.K. it even now.

While Netflix was famously reticent about releasing viewing statistics, over the last year or so the company has become more open about it. Its revelation , since his latest star-studded joint, , has racked up the biggest opening weekend ever for a Netflix movie, with 30,869,863 unique accounts watching it in the first three days.

As Netflix has previously established, it counts a view as someone watching more than 70 percent of a particular title. 13,374,914 of the accounts were in the U.S. and Canada alone, with the remaining 17 million spread elsewhere worldwide. In 2017 Netflix explained , clearing up any doubt about the four-picture deal it signed him to.

Suddenly we know more about Netflix viewers’ habits than ever before — probably not coincidentally at the same time there’s more streaming competition joining the party — including that its heist flick scored a 52 million account opening weekend, or that racked up 45 million in one week last year. In the U.K. it even now.

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