Serving a Targeted Audience Led to Big Success for this Franchisor

Rafael Alvarez spent three decades building a tax-preparation franchise trusted by the Latino community. Now he’s preparing for rapid growth and national expansion.

By Stephanie Schomer | Dec 08, 2020
Courtesy of ATAX

This story appears in the December 2020 issue of Âé¶¹Éç.

Stephanie Schomer • Deputy Editor

Âé¶¹Éç Staff
Stephanie Schomer is Âé¶¹Éç magazine's deputy editor. She previously worked at Entertainment Weekly, Architectural Digest... Read more

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