10 Ingredients for a Successful Email Marketing Campaign (Infographic)

By Kim Lachance Shandrow | Jan 16, 2015

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If your email marketing efforts are falling flat, you could be doing it all wrong. While there is no one-size-fits-all magic bullet for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to optimize your chances of success.

Related: 12 Ways to Improve Email Deliverability

Lucky for you, the folks at have cooked up a simple, step-by-step recipe for killing it at email marketing, with key tips on personalization, mobile optimization, text-to-image ratio and, yes, even the option for recipients to opt-out (hopefully they won’t).

The New York-based email marketing software maker covered everything you need to know end to end, from the first burst of text your email recipients will see, to the all-important call to action and beyond. For a fun (and hunger-inspiring) touch, all of the steps are neatly sandwiched in a 10-step cheeseburger rendering in the clever infographic below:

Click to Enlarge

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

Related: 7 Tips to Make Email Marketing More Mobile-Friendly

If your email marketing efforts are falling flat, you could be doing it all wrong. While there is no one-size-fits-all magic bullet for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to optimize your chances of success.

Related: 12 Ways to Improve Email Deliverability

Lucky for you, the folks at have cooked up a simple, step-by-step recipe for killing it at email marketing, with key tips on personalization, mobile optimization, text-to-image ratio and, yes, even the option for recipients to opt-out (hopefully they won’t).

The New York-based email marketing software maker covered everything you need to know end to end, from the first burst of text your email recipients will see, to the all-important call to action and beyond. For a fun (and hunger-inspiring) touch, all of the steps are neatly sandwiched in a 10-step cheeseburger rendering in the clever infographic below:

Click to Enlarge

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

Related: 7 Tips to Make Email Marketing More Mobile-Friendly

Kim Lachance Shandrow • Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Âé¶¹Éç.com. Previously, she was a... Read more

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