Crayola Launches a Line of Coloring Books for Adults
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Why do our coloring-book days end with our childhoods?
Recently, they haven’t. You may have seen the — adults en masse are from a kiddy activity to one that can be enjoyed by sophisticated grown-ups.
The trend likely with the release of a whimsical, garden-themed adult coloring book by the Scottish artist Johanna Basford in 2013 and since then, the industry category has exploded in size and vibrancy.
Related: Century-Old Businesses: Their Secrets to Success
So it’s no surprise that Crayola wants a piece of the action. The company, synonymous with elementary school coloring everywhere, just launched , its “premium coloring pages specially designed for adults.”
“Whether it’s about reliving your childhood or tapping into your peaceful place, Color Escapes offer a soothing, creative experience that’s easy to do and easy on your mind,” Crayola’s website reads.
The line includes four sets of themed coloring books – Garden, Nature, Geometric and Kaleidoscope – that come with color pencils and either fine line makers or watercolor pencils. Each set retails for $24.99.
So – why the craziness for coloring? Many adults report finding the activity therapeutic, relaxing and, yes, from daily life and adult responsibilities.
It’s certainly cheaper than a vacation.
Related:
Why do our coloring-book days end with our childhoods?
Recently, they haven’t. You may have seen the — adults en masse are from a kiddy activity to one that can be enjoyed by sophisticated grown-ups.
The trend likely with the release of a whimsical, garden-themed adult coloring book by the Scottish artist Johanna Basford in 2013 and since then, the industry category has exploded in size and vibrancy.
Related: Century-Old Businesses: Their Secrets to Success
So it’s no surprise that Crayola wants a piece of the action. The company, synonymous with elementary school coloring everywhere, just launched , its “premium coloring pages specially designed for adults.”
“Whether it’s about reliving your childhood or tapping into your peaceful place, Color Escapes offer a soothing, creative experience that’s easy to do and easy on your mind,” Crayola’s website reads.
The line includes four sets of themed coloring books – Garden, Nature, Geometric and Kaleidoscope – that come with color pencils and either fine line makers or watercolor pencils. Each set retails for $24.99.
So – why the craziness for coloring? Many adults report finding the activity therapeutic, relaxing and, yes, from daily life and adult responsibilities.
It’s certainly cheaper than a vacation.
Related:
