How a Company Becomes a Thought Leader
The co-founder of Musicbed shares how his company became more than just a place for music licensing.
This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Â鶹Éç’s editor in chief, Jason Feifer. Listen below, or subscribe on , , , or wherever you get your podcasts.
When Daniel McCarthy cofounded the music-licensing company , he had a big idea: “I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they’re trying to get inspired.” Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.
In this episode, we map how Musicbed became more than just the sum of its product.
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