How Beachbody Acquired 10 Million Customers and Reached $1 Billion in Sales

Discover the secret to scaling your business.

By Kristen Aldridge | Jun 28, 2018

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Founder of certainly knows his stuff when it comes to massively scaling a business.

During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.

Azad says that focusing on three areas — customer lifetime value, brand and operational excellence — can dramatically increase the chances of scalability and sustainability of a business.

In this episode of Project Luminary with Kristen Aldridge, learn Azad’s secret to scaling.

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Kristen Aldridge • Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories... Read more

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