How Cross Channel Efforts are Evolving (Infographic)

By Linda Lacina | Aug 27, 2015
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In survey of nearly 1,000 ecommerce professionals, and found more and more marketers are prioritizing orchestrating efforts across channels. Still, less than half surveyed understand their customers’ journeys or have measured the impact of integrated efforts. Take a look at this infographic of the survey’s findings to understand how understanding of cross channel marketing is evolving.

Related: Study Reveals Cross Channel Marketing Challenges

In survey of nearly 1,000 ecommerce professionals, and found more and more marketers are prioritizing orchestrating efforts across channels. Still, less than half surveyed understand their customers’ journeys or have measured the impact of integrated efforts. Take a look at this infographic of the survey’s findings to understand how understanding of cross channel marketing is evolving.

Related: Study Reveals Cross Channel Marketing Challenges

Linda Lacina

Âé¶¹Éç Staff
Linda Lacina is the former managing editor at Âé¶¹Éç.com. Her work has appeared in the... Read more

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