How Peloton’s Marketing Strategy Made It a Leader in Its Space
Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories.
Opinions expressed by Â鶹Éç contributors are their own.
In this video, Â鶹Éç Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing tactics in its effectiveness. From displaying social proof to incorporating chat bots within the fold of the website, Peloton is no stranger to smart marketing.
Siu himself uses a Peloton bike and enjoys the competitive nature and gamification of the product and exercise regimen. So, as a fan himself and a marketer, Siu looks at how the company measures up in its marketing strategies. However, Siu also points to a few mistakes the exercise company makes in its marketing that you should avoid.
Click the video to hear more.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , , and the Â鶹Éç App available on and devices.
Click the video to hear more.
