How This Female-Focused Media Â鶹Éç Differentiates Her Company in a Competitive Space
This female founder says her company offers “Martha Stewart results without the Martha Stewart effort.”
Opinions expressed by Â鶹Éç contributors are their own.
In this video, Â鶹Éç Network partner Business Rockstars speaks with President and Co-Founder of First Media Sharon Rechter.
Rechter faced some serious obstacles while starting First Media, a cable content network targeted for specifically women, from scratch. It wasn’t easy to convince investors and other players that her network was a viable competitor. However, Rechter’s ability to confront challenges and productively change directions helped her navigate major challenges, especially when social media began to overtake cable television. The founder was also able to use this skill when Facebook changed its algorithm in 2018.
Click the video to hear more.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , and the Â鶹Éç App available on and devices.
In this video, Â鶹Éç Network partner Business Rockstars speaks with President and Co-Founder of First Media Sharon Rechter.
Rechter faced some serious obstacles while starting First Media, a cable content network targeted for specifically women, from scratch. It wasn’t easy to convince investors and other players that her network was a viable competitor. However, Rechter’s ability to confront challenges and productively change directions helped her navigate major challenges, especially when social media began to overtake cable television. The founder was also able to use this skill when Facebook changed its algorithm in 2018.
Click the video to hear more.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , and the Â鶹Éç App available on and devices.
