Influencer Marketing Is About Relationships, Not Buying Media
Buying media isn’t a purely transactional activity.
Opinions expressed by Â鶹Éç contributors are their own.
In this video, Â鶹Éç Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects.
Ingate notes that when involved in media buying, you should keep in mind that it is not a purely transactional activity. It’s also about developing a relationship.
Ingate emphasizes the importance of working with brands that are forwarding society and doing something that will improve the world. Some campaigns, he mentions, which are particularly prominent in The Projects’s portfolio, are the brands of Equinox and Absolut Elyx.
Click the video to hear more from Ingate and about The Project’s work.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , and the Â鶹Éç App available on and devices.
to become a part of this growing video network.
In this video, Â鶹Éç Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects.
Ingate notes that when involved in media buying, you should keep in mind that it is not a purely transactional activity. It’s also about developing a relationship.
Ingate emphasizes the importance of working with brands that are forwarding society and doing something that will improve the world. Some campaigns, he mentions, which are particularly prominent in The Projects’s portfolio, are the brands of Equinox and Absolut Elyx.
Click the video to hear more from Ingate and about The Project’s work.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , and the Â鶹Éç App available on and devices.
to become a part of this growing video network.
