Is This the Worst Twitter Pitch for Obamacare Ever?
Opinions expressed by Â鶹Éç contributors are their own.
To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning’s tweet, from the official account of the president.
How do you plan to spend the cold days of December?
— Barack Obama (@BarackObama) What follows is a parade of snark, most from the very target audience the president is trying to reach…
about where he got that onesie. MT : How do you plan to spend the days of Dec?
— kelly cohen (@politiCOHEN_) Words are simply inadequate to describe the spiral galaxy sized suck of that tweet. Yet I will persevere.
— Hugo Hackenbush (@MangyLover)
I’ll spend them standing up when I pee. RT : How do you plan to spend the cold days of December?
— Patrick Kernan Quinn (@PatKernanQuinn)
I can’t afford Hot Chocolate. My insurance is too expensive.
— William L (@WDLKD)
…and the winner for most hilarious Tweet of the week.
— Tim Morris (@TimMorrisUSA) So, marketers and branding experts, weigh in: Helpful or not?
Related: Still Sorting Through Your Company’s Health-Care Options? We Can Help
To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning’s tweet, from the official account of the president.
How do you plan to spend the cold days of December?
— Barack Obama (@BarackObama) What follows is a parade of snark, most from the very target audience the president is trying to reach…
about where he got that onesie. MT : How do you plan to spend the days of Dec?
— kelly cohen (@politiCOHEN_) Words are simply inadequate to describe the spiral galaxy sized suck of that tweet. Yet I will persevere.
— Hugo Hackenbush (@MangyLover)
I’ll spend them standing up when I pee. RT : How do you plan to spend the cold days of December?
— Patrick Kernan Quinn (@PatKernanQuinn)
I can’t afford Hot Chocolate. My insurance is too expensive.
— William L (@WDLKD)
…and the winner for most hilarious Tweet of the week.
— Tim Morris (@TimMorrisUSA) So, marketers and branding experts, weigh in: Helpful or not?
Related: Still Sorting Through Your Company’s Health-Care Options? We Can Help
