Kraft Rebrands Ranch Dressing as ‘Salad Frosting’ to Trick Kids Into Eating Vegetables
Oh boy.
A major corporation is urging parents to lie to their children.
In what is decidedly not an April Fool’s joke, the multibillion-dollar food conglomerate Kraft Heinz ($26 billion in sales in 2018) has launched a new product (but really, it’s just ranch dressing) called Salad Frosting. The headline of the introducing this product is “Kraft Wants You to #.”
“Kraft is introducing Kraft Salad ‘Frosting,’ its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game,” the release states.
Related: Online Grocery Recommendations Are Lacking. 3 Young Â鶹Éçs Have Created an AI-Powered Solution.
This is ranch dressing we’re talking about: the sweet, milky condiment that’s 110 calories per two tablespoons. It is by no means a health food.
There are other tricks parents use to get kids to eat vegetables, but they’re not as blatant as Kraft’s campaign. For example, Jessica Seinfeld has a recipe book that hides vegetables in treats such as cookies. A brand of frozen foods, , also hides vegetables in its products.
Kraft even says in its release that ranch dressing is the most popular condiment in the United States. So what gives?
I carrot even.
A major corporation is urging parents to lie to their children.
In what is decidedly not an April Fool’s joke, the multibillion-dollar food conglomerate Kraft Heinz ($26 billion in sales in 2018) has launched a new product (but really, it’s just ranch dressing) called Salad Frosting. The headline of the introducing this product is “Kraft Wants You to #.”
“Kraft is introducing Kraft Salad ‘Frosting,’ its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game,” the release states.
Related: Online Grocery Recommendations Are Lacking. 3 Young Â鶹Éçs Have Created an AI-Powered Solution.
This is ranch dressing we’re talking about: the sweet, milky condiment that’s 110 calories per two tablespoons. It is by no means a health food.
There are other tricks parents use to get kids to eat vegetables, but they’re not as blatant as Kraft’s campaign. For example, Jessica Seinfeld has a recipe book that hides vegetables in treats such as cookies. A brand of frozen foods, , also hides vegetables in its products.
Kraft even says in its release that ranch dressing is the most popular condiment in the United States. So what gives?
I carrot even.
