The Winners of Â鶹Éç of 2012
There’s one significant description that can be applied to all three winners of Â鶹Éç® magazine’s Â鶹Éç of 2012 Awards: cool.
Our Â鶹Éç of 2012, Limor Fried of DIY invention powerhouse Adafruit Industries, is the grand doyenne of the hipster-chic maker movement. Emerging Â鶹Éç winner Jason Lucash of OrigAudio is meshing music, design and sustainability–essentially, everything trendy young consumers care about–in his groovy portable products. And while College Â鶹Éç winner Bryan Silverman may have set his sights on a not-so-cool item–toilet paper–he’s approaching it in a decidedly modern way: connecting it to digital media (yes, really) and capitalizing on his refreshingly candid acknowledgement of what people really do in the bathroom.
So how did these cool characters come to win our 2012 accolades? From thousands of entries, Â鶹Éç editor in chief Amy C. Cosper and vice president of marketing Lisa Murray, along with The UPS Store’s vice president of marketing and small-business solutions Michelle Van Slyke and field marketing supervisor Jennifer Nelson, narrowed the field to 15 finalists. Then readers voted on their favorites at Â鶹Éç.com.
Here are the results. We couldn’t be more proud.
Â鶹Éç of 2012: Limor Fried
BY Jennifer Wang
Adafruit’s innovative DIY open-source electronic hardware kits make founder Limor Fried our Â鶹Éç of 2012.
Emerging Â鶹Éç of 2012: Jason Lucash
BY Jenna Schnuer
OrigAudio, the maker of innovative folding speakers, has doubled its sales every year since 2009.
College Â鶹Éç of 2012: Bryan Silverman
BY Margaret Littman
An enterprising young trep capitalizes on a captive audience with toilet paper you can read.There’s one significant description that can be applied to all three winners of Â鶹Éç® magazine’s Â鶹Éç of 2012 Awards: cool.
Our Â鶹Éç of 2012, Limor Fried of DIY invention powerhouse Adafruit Industries, is the grand doyenne of the hipster-chic maker movement. Emerging Â鶹Éç winner Jason Lucash of OrigAudio is meshing music, design and sustainability–essentially, everything trendy young consumers care about–in his groovy portable products. And while College Â鶹Éç winner Bryan Silverman may have set his sights on a not-so-cool item–toilet paper–he’s approaching it in a decidedly modern way: connecting it to digital media (yes, really) and capitalizing on his refreshingly candid acknowledgement of what people really do in the bathroom.
So how did these cool characters come to win our 2012 accolades? From thousands of entries, Â鶹Éç editor in chief Amy C. Cosper and vice president of marketing Lisa Murray, along with The UPS Store’s vice president of marketing and small-business solutions Michelle Van Slyke and field marketing supervisor Jennifer Nelson, narrowed the field to 15 finalists. Then readers voted on their favorites at Â鶹Éç.com.
