This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing
Aleksandra Strub talks about how her ideas about marketing evolved over time.
Opinions expressed by Â鶹Éç contributors are their own.
In this video, Â鶹Éç Network partner Business Rockstars talks with Aleksandra Strub, the CMO of Imperfect Produce, a company that offers delivery of “imperfect” produce for a reduced price and at the same time works towards fighting food waste.
Strub comes from a data background and says she always looks at things through a data lens. Strub admits that, not coming from a marketing background, she originally thought of marketing as an area of business based off visual components and messaging, when in reality, it is the meaty center of how a company interacts with its customers.
Click the video to hear more Business Rockstars’ discussion with Strub.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , and the Â鶹Éç App available on and devices.
to become a part of this growing video network.
