Upcoming ±Ê´Ç°ìé³¾´Ç²Ô Game on Nintendo Switch Hopes to Capture Huge Mobile Fan Base of ‘±Ê´Ç°ìé³¾´Ç²Ô Go’
The developer of the upcoming ‘±Ê´Ç°ìé³¾´Ç²Ô Let’s Go’ is incentivizing players of the smartphone phenomenon to become customers of the Nintendo console.
±Ê´Ç°ìé³¾´Ç²Ô Go released on mobile platforms on July 6, 2016. It wasn’t long before the augmented reality game became a , with more than 800 million downloads as of December 2017.
Soon, Nintendo, the publisher of ±Ê´Ç°ìé³¾´Ç²Ô games on its consoles (the IP is owned and managed by The ±Ê´Ç°ìé³¾´Ç²Ô Company), will see whether these mobile gamers will convert into customers of its Switch platform. The company on Nov. 16 will release two versions of ±Ê´Ç°ìé³¾´Ç²Ô Let’s Go, a new entry in its long running line of role playing games featuring critters such as Pikachu and Charmander. It will be the first ±Ê´Ç°ìé³¾´Ç²Ô game to be released on Switch and will also integrate with the mobile game.
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“Our main objective with entering into mobile has been to expand the overall Nintendo business,” a Nintendo of America spokesperson tells Â鶹Éç. “More specifically, we are aiming to maximize the number of people that have access to Nintendo IP and, thus, to further expand the gaming population.”
The company has already released several mobile games based on its properties, including Super Mario Run, Fire Emblem Heroes and Animal Crossing: Pocket Camp. Two games featuring Mario — Super Mario Odyssey and Mario Kart 8 Deluxe — are the two Nintendo games on the Switch.
Most of the highest selling games on the 3DS platform feature Pokemon. While these titles are for more experienced players, the upcoming ±Ê´Ç°ìé³¾´Ç²Ô Let’s Go, developed by Game Freak inc, is taking a different approach.
“With the launch of ±Ê´Ç°ìé³¾´Ç²Ô Go in 2016 and the global sensation that ensued, millions of new players were introduced to the world of ±Ê´Ç°ìé³¾´Ç²Ô,” said Junichi Masuda, director at Game Freak inc, in a . “For many people, ±Ê´Ç°ìé³¾´Ç²Ô Go was their first experience with the ±Ê´Ç°ìé³¾´Ç²Ô brand, so we have crafted these two new titles to be an accessible entry point to our core RPG series while giving our longtime fans a new way to play ±Ê´Ç°ìé³¾´Ç²Ô.”
Related: 3 Amazing Effects of ±Ê´Ç°ìé³¾´Ç²Ô Go, Which Is Now a Year Old
The games, set for release on Nov. 16 for $59.99 each or bundled with a controller resembling a Poké Ball for $99.99, will integrate ±Ê´Ç°ìé³¾´Ç²Ô Go by allowing players to transfer captured ±Ê´Ç°ìé³¾´Ç²Ô from the mobile game onto the Nintendo Switch. In the game, players will guide a trainer, capturing pokémon after turn-based battles, then challenging in-game characters.
The integration with
±Ê´Ç°ìé³¾´Ç²Ô Gois a smart way to both reward player investment and incentivize mobile users to buy in to the Switch platform.
±Ê´Ç°ìé³¾´Ç²Ô Go released on mobile platforms on July 6, 2016. It wasn’t long before the augmented reality game became a , with more than 800 million downloads as of December 2017.
Soon, Nintendo, the publisher of ±Ê´Ç°ìé³¾´Ç²Ô games on its consoles (the IP is owned and managed by The ±Ê´Ç°ìé³¾´Ç²Ô Company), will see whether these mobile gamers will convert into customers of its Switch platform. The company on Nov. 16 will release two versions of ±Ê´Ç°ìé³¾´Ç²Ô Let’s Go, a new entry in its long running line of role playing games featuring critters such as Pikachu and Charmander. It will be the first ±Ê´Ç°ìé³¾´Ç²Ô game to be released on Switch and will also integrate with the mobile game.
