Why the CMO — Not CEO — Should Create the Company Mission
Look to this member of your team to set the company’s direction.
Opinions expressed by Â鶹Éç contributors are their own.
In this video with Â鶹Éç Network partner Business Rockstars, CMO Melinda Moore speaks about how one of the main parts of her job as chief marketing officer entails creating the company’s mission.
Moore talks about how, as an entrepreneur, you are essentially beginning with a blank slate and creating something completely original. Significantly, Moore stresses the importance of looking at data and adjusting one factor at a time to see a marked difference. From there, you can see what changes are bringing about real results.
Click the video to hear more.
Related:
Â鶹Éç Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top in the business vertical. Watch video from our network partners on demand on , and the Â鶹Éç App available on and devices.
to become a part of this growing video network.
